Here are the family content creators you should know about.
While many of us are familiar with the old saying “mother knows best,” this rings true across the influencer space also. Whether you’re launching a mother’s day campaign or looking to further position a product in the family space, mom micro-influencers are the perfect option for authentic and effective influencer marketing. In fact, mothers in the U.S control 85% of household purchases, have a spending power of $2.4 trillion, and 46% of millennial moms trust the recommendations of other parents.
At Octoly, we have a range of mom bloggers to position your products in the family space. Here are our top ten.
Home of the Harveys
Dana, Matthew, Pia, and Mac Harvey think of themselves as the “modern American family,” with both parents working full-time jobs. With nearly 85 thousand followers, the whole family gets involved in creating content, sharing life events like house remodeling, moving, and navigating the ups and downs of marriage.
Mother to Oliver, Nora, and Michi, Nancy is a Chicago-based influencer who styles adorable baby outfits that her followers can’t get enough of.
Ashley Johnson is a digital content creator and media marketing expert with over 40 thousand Instagram followers and 4 thousand YouTube subscribers. Based in Memphis, she creates lifestyle and fashion content around being a working mom.
Rachel Anise (aka “Beauty Professor”) is a beauty expert and communication studies professor with a love for cutting-edge beauty products. Based in LA and mother to Johannah, Rachel is passionate about the blogging process, providing her over 50 thousand Instagram followers with true-to-life swatches, accurate descriptions, and honest opinions.
Kristy creates well-lit, well-styled, home content centered around family, DIYs, and midwest living. A mother of two she makes product placements look natural and inviting to her 20 thousand followers on Instagram.
Hayley Mascheroni is a mother of two that creates content around real and honest motherhood, wellness, skincare, fashion, and travel.
Ellene Pei has over 50 thousand Instagram followers following her journey as a mother of two. She’s best known for her fashion and beauty content, styling effortless fit pics, and beauty product reviews.
Talea Griseta is a micro-influencer based in Dallas, sharing style inspiration and her journey as a mother to Lucca and Elyssia.
Laura Schiffino (aka @thismindfulnest) is a full-time mom emphasizing mindful homemaking in both her organic content and her collaborations.
Patrycja Trznadel is a New Jersey-based mom with another baby on the way. She shares her pregnancy journey, her day-to-day life as a mother, and works with home, beauty, and lifestyle brands.
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