Skincare customer story

Sol de Janeiro

How Sol de Janeiro increased brand awareness and sales thanks to YouTube and Instagram influencers. 

Catching Influencers’ Attention and Generating Sales

The Goal

Brazilian-inspired beauty brand, Sol de Janeiro, had two objectives: raise brand awareness and generate sales. With that in mind, the brand had to market the right products to the right audience.

The Solution

Thanks to Octoly, Sol de Janeiro amplified its visibility on YouTube and Instagram in a short time frame. The company could easily keep track of all the interactions with each of the activated micro-influencers.

 

To monitor the performance of the campaigns, Sol de Janeiro provided influencers with tracked links and promo codes. It could then study what worked and adjust the following campaigns. The company’s test-and-learn method generated 823 Influencer posts with a 4.04% engagement rate.

The results in 1 year

Influencer Posts

823

Reach

10M

Interactions

580K

Engagement

4.04%

We are a small startup with a limited budget, so when we discovered Octoly, we were thrilled that we could reach influencers in a cost-effective way. We’ve been very happy with the result! Thank you Octoly for bringing brands and influencers together!

Heela Yang
Co-Founder of Sol de Janeiro

Related case studies

Moon Juice

Moon Juice

How Moon Juice Utilized Octoly Reviews to Educate Customers on beauty from the inside out and outside inEducating Customers Through Customer ReviewsThe Brand Moon Juice was born from the mission of the founder, Amanda Chantal Bacon—who put her autoimmune condition...

Spring

Spring

How SPRiNG got +500k interactions on YouTube and InstagramHow to increase your visibility through authentic and engaging content   The Brand SPRiNG is the new fun and unique brand you would love having at home! Founded in 2020, the French start-up which is specialized...

Garancia

Garancia

How Garancia got more than 130k views on TikTok with only 3 campaignsHow to draw a TikTok audience thanks to nano and micro influencersThe Brand “I come from a family of chemists, where the know-how and passion for dermo cosmetics have been transmitted for 4...

Getting started is easy

Kickstart your Influencer Marketing Strategy Now