Working with influencers can make a great impact on increasing brand awareness and boosting the ROI of marketing campaigns but creating an influencer program that can scale comes with its challenges.
From sourcing influencers to shipping products to curating and collecting posts, there are a lot of things to juggle. Influencer marketing technology solutions can help companies build out a successful influencer marketing program and manage it from end to end.
How do you know if investing in influencer marketing technology is the right step?
What is influencer marketing technology?
There are several different options when it comes to tech solutions for influencer marketing and it’s important to know what you need from a platform. Influencer marketing technology may operate by identifying influencers based on statistics like engagement metrics combined with machine learning applications and AI algorithms.
Some of these platforms focus on recommending influencers that they think will be a fit for a company or brand. Others offer content curation so marketers can easily collect and manage the content their influencers create. You can also get tools that offer a broader suite of resources such as communicating with influencers, sending gifts and products, and extensive analytics to gauge influencer campaign performance.
The technology you’ll need depends on your priorities for influencer marketing and how you’re running your campaigns. No matter your goals, influencer marketing technology can minimize the amount of manual effort and human error that goes into running an influencer program.
What are the benefits of influencer marketing technology?
Influencer marketing solutions help you scale an influencer program and manage it seamlessly from end to end—from outreach to campaign creation and reporting. These are a few of the key ways influencer marketing technology can help streamline the operations and logistics around building out an influencer marketing program.
Identifying and selecting influencers: Choosing the right influencers to partner with is critical for companies, no matter their size. Influencers become ambassadors for your brand and need to share the same mission and values. Influencer marketing solutions can provide you with both a pre-selected community of influencers and the analytics for each influencer, so you can determine which influencers are the best fit.
Outreach and contact: Gathering contact information from individual influencers can be tedious and verifying it can slow down the process. Influencer marketing technology makes contacting influencers seamless, without having to find email addresses. You can start building relationships with influencers earlier in the process instead of waiting to find the right contact information.
Reporting and analytics: Measuring the success of an influencer marketing program means tracking the performance for each individual influencer and campaign. Rather than manually pulling reports or keeping all the metrics in scattered places, you can access a dashboard with all your analytics available in one place.
Scale & grow: Instead of cold emailing, you can use influencer marketing technology to create campaigns (paid, gift, events, etc.) for influencers to access. Leveraging technology helps not only to scale your programs in size, it can also enable long term marketing efforts for the whole year.
Whether you’re just starting out with an influencer marketing program or are looking to expand, influencer marketing technology can help you create, manage, run, and track influencer marketing efforts from end to end.
By removing many of the manual steps and combining every phase of an influencer marketing campaign in one place, it’s easier than ever for businesses of all sizes to scale their influencer marketing tactics and optimize campaign performance.
With Octoly, you can create campaigns, find influencers, receive content, and measure the results in one easy-to-use dashboard. Reach out to the right influencers (nano, micro, and macro) and start generating campaigns with a streamlined solution.
Once you get the content and run campaigns, track the results with robust analytics so you can evaluate which influencers and which types of media perform best with your audience.
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