The best strategy for your customer review campaign

Here’s why you should take customer reviews into account and how to do it in order to improve your marketing strategy. Nowadays, brand reputation and feedback are mainly driven by social medias. However, in many sectors, forums and review sites determine a company’s...
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How to take advantage of TikTok’s success thanks to influencers

TikTok is THE most popular social media platform of the last few years and so far, the most downloaded app in 2021. After being embraced by teenagers, the app became essential for a much wider audience. Today, for influencer marketing, TikTok is a mainstream media...
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What Nano and Micro Influencers Bring to the Table

Here’s how using influencers with a smaller but more engaged following at scale can transform your marketing.When it comes to influencer marketing, it seems reasonable to assume that we as marketers should all be aiming for a coveted post on the feed of a creator with...
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Should You Invest in Influencer Marketing Technology?

Should You Invest in Influencer Marketing Technology?

By Hannah Sears
Working with influencers can make a great impact on increasing brand awareness and boosting the ROI of marketing ...
How To Start Your Influencer Marketing Efforts

How To Start Your Influencer Marketing Efforts

By Arbela Capas
Starting your efforts in using influencer marketing can look a little different for everyone. It heavily depends on
Why Influencer Marketing is Effective

Why Influencer Marketing is Effective

By Arbela Capas
Influencer marketing has reached brands from every corner of the internet. From smaller, independent brands to ...
How to Measure the ROI of Influencer Marketing

How to Measure the ROI of Influencer Marketing

By Hannah Sears
Influencer marketing has been growing in popularity not only because it works, but also because the ROI of a ...
How to Scale Influencer Marketing for Your Business

How to Scale Influencer Marketing for Your Business

By Hannah Sears
Influencer marketing is a key tool for many of today’s marketers and in the last five years has grown into a $5 - ...

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Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.

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