How You Can Boost Your Site Traffic Through Influencer Marketing
Your influencer marketing campaigns are only as good as your results. But if you don’t know which results to track ...
Five Things Influencers Want Brands to Know About Working With Them
When I started my blog in 2012, I never imagined that I’d still be working on it in 2020 or that I’d get to work ...
What to Know About Reach and Impressions for Your Next Influencer Campaign
Before embarking on any kind of influencer campaign, it’s important to learn an influencer’s potential and actual ...
What Is Engagement Rate and Why Is It Important for Influencer Marketing
Follower count may be the most widely-known influencer marketing metric, but it’s not necessarily the most important one. If you’re hiring influencers for sponsored campaigns, you’ll want to look beyond the hundreds of thousands of followers and dig deeper. An influencer’s engagement rate is a key part of casting and bringing home the best ROI.
Why It Works: Octoly’s Influencer Pull Method and Credit System
A key part of working with influencers is developing a plan for how to get your products into their hands. This ...
Influencer Gifting Made Easy with Octoly
You know you need an influencer marketing program and you have the approval to get started, which means it’s time ...
How Much to Pay Influencers on YouTube as a Brand
As the second-most visited site on the web boasting 1 billion hours worth of content watched per day, YouTube is a ...
What Is Influencer Marketing?
You’ve probably heard about social media influencers, but not everyone understands exactly who they are or what ...
What Are the Different Types of Influencers?
Influencers are individuals who have a loyal and engaged following on social media and who partner with brands and ...
How to Maintain Authenticity When Gifting At Scale
Let’s get real, authenticity is a big part of the social media and influencer game. You want to work with ...
How Much to Pay Influencers on Instagram as a Brand
Lost on what to pay an Instagram influencer? You’re not alone. Rates can vary widely, and for valid reasons. ...
How to Run an Influencer Marketing Campaign
Once you’ve identified your influencers and gotten them on board, it’s time to start running campaigns. Influencer ...
About us.
Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.