Incorporating Influencer UGC in Instagram and TikTok Ads

 Here’s how to utilize influencer UGC in your next social media ad campaign.  There’s no denying that social media has changed the way we consume ads. With many growing tired of traditional advertisements, it’s time for brands to get more creative in order to connect...

Top Mom Influencers You Should Collaborate With on Octoly

Here are the family content creators you should know about.  While many of us are familiar with the old saying “mother knows best,” this rings true across the influencer space also. Whether you’re launching a mother’s day campaign or looking to further position a...

The Dos and Don’ts of Communicating with Influencers

Influencers are a powerful force that marketers can use to reach a larger audience, launch new products, and increase brand awareness. But before developing a partnership, brands have to reach out to influencers to get the ball rolling. Starting off your influencer...
Why It Works: Octoly’s Influencer Pull Method and Credit System

Why It Works: Octoly’s Influencer Pull Method and Credit System

A key part of working with influencers is developing a plan for how to get your products into their hands. This ...
Influencer Gifting Made Easy with Octoly

Influencer Gifting Made Easy with Octoly

You know you need an influencer marketing program and you have the approval to get started, which means it’s time ...
How Much to Pay Influencers on YouTube as a Brand

How Much to Pay Influencers on YouTube as a Brand

As the second-most visited site on the web boasting 1 billion hours worth of content watched per day, YouTube is a ...
What Is Influencer Marketing?

What Is Influencer Marketing?

You’ve probably heard about social media influencers, but not everyone understands exactly who they are or what ...
What Are the Different Types of Influencers?

What Are the Different Types of Influencers?

Influencers are individuals who have a loyal and engaged following on social media and who partner with brands and ...
How to Maintain Authenticity When Gifting At Scale

How to Maintain Authenticity When Gifting At Scale

Let’s get real, authenticity is a big part of the social media and influencer game. You want to work with ...
How Much to Pay Influencers on Instagram as a Brand

How Much to Pay Influencers on Instagram as a Brand

Lost on what to pay an Instagram influencer? You’re not alone. Rates can vary widely, and for valid reasons. ...
How to Run an Influencer Marketing Campaign

How to Run an Influencer Marketing Campaign

Once you’ve identified your influencers and gotten them on board, it’s time to start running campaigns. Influencer ...
Should You Invest in Influencer Marketing Technology?

Should You Invest in Influencer Marketing Technology?

Working with influencers can make a great impact on increasing brand awareness and boosting the ROI of marketing ...
How To Start Your Influencer Marketing Efforts

How To Start Your Influencer Marketing Efforts

Starting your efforts in using influencer marketing can look a little different for everyone. It heavily depends on
Why Influencer Marketing is Effective

Why Influencer Marketing is Effective

Influencer marketing has reached brands from every corner of the internet. From smaller, independent brands to ...
How to Measure the ROI of Influencer Marketing

How to Measure the ROI of Influencer Marketing

Influencer marketing has been growing in popularity not only because it works, but also because the ROI of a ...

About us.

Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.