5 Truths About Influencer Marketing

Influencer marketing is here to stay with nearly 90% of marketers saying that the ROI of influencer marketing compares to or exceeds other marketing tactics. Brands and businesses across industries are partnering with influencers to help drive engagement, reach a...

6 Top Tips for Building Your Influencer Relationships

You’ve identified, vetted, and connected with influencers who are in your niche and have an engaged and loyal following. But once you find your VIP influencers, what happens next? Partnering with influencers doesn’t stop after you launch your first campaign together....

Three Influencer Strategies to Use for a Successful Product Launch

Influencer marketing is a great way to build brand awareness and grow your audience of potential customers. Creating campaigns to launch new products is one of the most well-known ways for brands to partner with influencers. Influencers are highly trusted and seen as...
Five Things Influencers Want Brands to Know About Working With Them

Five Things Influencers Want Brands to Know About Working With Them

When I started my blog in 2012, I never imagined that I’d still be working on it in 2020 or that I’d get to work ...
What to Know About Reach and Impressions for Your Next Influencer Campaign

What to Know About Reach and Impressions for Your Next Influencer Campaign

Before embarking on any kind of influencer campaign, it’s important to learn an influencer’s potential and actual ...
What Is Engagement Rate and Why Is It Important for Influencer Marketing

What Is Engagement Rate and Why Is It Important for Influencer Marketing

Follower count may be the most widely-known influencer marketing metric, but it’s not necessarily the most important one. If you’re hiring influencers for sponsored campaigns, you’ll want to look beyond the hundreds of thousands of followers and dig deeper. An influencer’s engagement rate is a key part of casting and bringing home the best ROI.
Why It Works: Octoly’s Influencer Pull Method and Credit System

Why It Works: Octoly’s Influencer Pull Method and Credit System

A key part of working with influencers is developing a plan for how to get your products into their hands. This ...
Influencer Gifting Made Easy with Octoly

Influencer Gifting Made Easy with Octoly

You know you need an influencer marketing program and you have the approval to get started, which means it’s time ...
How Much to Pay Influencers on YouTube as a Brand

How Much to Pay Influencers on YouTube as a Brand

As the second-most visited site on the web boasting 1 billion hours worth of content watched per day, YouTube is a ...
What Is Influencer Marketing?

What Is Influencer Marketing?

You’ve probably heard about social media influencers, but not everyone understands exactly who they are or what ...
What Are the Different Types of Influencers?

What Are the Different Types of Influencers?

Influencers are individuals who have a loyal and engaged following on social media and who partner with brands and ...
How to Maintain Authenticity When Gifting At Scale

How to Maintain Authenticity When Gifting At Scale

Let’s get real, authenticity is a big part of the social media and influencer game. You want to work with ...
How Much to Pay Influencers on Instagram as a Brand

How Much to Pay Influencers on Instagram as a Brand

Lost on what to pay an Instagram influencer? You’re not alone. Rates can vary widely, and for valid reasons. ...
How to Run an Influencer Marketing Campaign

How to Run an Influencer Marketing Campaign

Once you’ve identified your influencers and gotten them on board, it’s time to start running campaigns. Influencer ...
Should You Invest in Influencer Marketing Technology?

Should You Invest in Influencer Marketing Technology?

Working with influencers can make a great impact on increasing brand awareness and boosting the ROI of marketing ...

About us.

Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.