Incorporating Influencer UGC in Instagram and TikTok Ads

 Here’s how to utilize influencer UGC in your next social media ad campaign.  There’s no denying that social media has changed the way we consume ads. With many growing tired of traditional advertisements, it’s time for brands to get more creative in order to connect...

Top Mom Influencers You Should Collaborate With on Octoly

Here are the family content creators you should know about.  While many of us are familiar with the old saying “mother knows best,” this rings true across the influencer space also. Whether you’re launching a mother’s day campaign or looking to further position a...

The Dos and Don’ts of Communicating with Influencers

Influencers are a powerful force that marketers can use to reach a larger audience, launch new products, and increase brand awareness. But before developing a partnership, brands have to reach out to influencers to get the ball rolling. Starting off your influencer...
Why Earned Media Value Isn't An Accurate Metric to Track

Why Earned Media Value Isn't An Accurate Metric to Track

For all marketing tactics, including influencer marketing, tracking the metrics of your campaigns helps gauge their
A Guide to TikTok Marketing for Brands: 7 TikTok Metrics You Should Be Tracking

A Guide to TikTok Marketing for Brands: 7 TikTok Metrics You Should Be Tracking

With over 800 million daily active users and growing, TikTok has already outpaced Instagram’s app store downloads ...
Are You Targeting the Right Influencers Based on Your Campaign KPIs?

Are You Targeting the Right Influencers Based on Your Campaign KPIs?

Influencer marketing campaigns can help you meet a variety of goals, from boosting conversions to growing brand ...
Three Core Ways to Measure Your Influencer Marketing ROI

Three Core Ways to Measure Your Influencer Marketing ROI

Brands are partnering with influencers now more than ever, recognizing the power they have as brand ambassadors. ...
How to Adapt Your Influencer Marketing Strategy to COVID-19

How to Adapt Your Influencer Marketing Strategy to COVID-19

In light of the coronavirus pandemic, marketers are scrambling. Sporting events and festivals are canceled for the ...
Can You Quantify Brand Awareness?

Can You Quantify Brand Awareness?

One way to think of brand awareness is your brand’s personal fingerprint. It’s unique and represents your company’s
The Top 7 Instagram Metrics You Need to Track

The Top 7 Instagram Metrics You Need to Track

So, you’ve decided you want to hire influencers for an Instagram campaign. Before you scout for talent or sign any ...
COVID-19 Makes eCommerce Success More Important Than Ever

COVID-19 Makes eCommerce Success More Important Than Ever

Across the globe, COVID-19 or simply coronavirus has had a huge impact on how we’re conducting our business–both ...
How You Can Boost Your Site Traffic Through Influencer Marketing

How You Can Boost Your Site Traffic Through Influencer Marketing

Your influencer marketing campaigns are only as good as your results. But if you don’t know which results to track ...
Five Things Influencers Want Brands to Know About Working With Them

Five Things Influencers Want Brands to Know About Working With Them

When I started my blog in 2012, I never imagined that I’d still be working on it in 2020 or that I’d get to work ...
What to Know About Reach and Impressions for Your Next Influencer Campaign

What to Know About Reach and Impressions for Your Next Influencer Campaign

Before embarking on any kind of influencer campaign, it’s important to learn an influencer’s potential and actual ...
What Is Engagement Rate and Why Is It Important for Influencer Marketing

What Is Engagement Rate and Why Is It Important for Influencer Marketing

Follower count may be the most widely-known influencer marketing metric, but it’s not necessarily the most important one. If you’re hiring influencers for sponsored campaigns, you’ll want to look beyond the hundreds of thousands of followers and dig deeper. An influencer’s engagement rate is a key part of casting and bringing home the best ROI.

About us.

Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.