The best strategy for your customer review campaign

Here’s why you should take customer reviews into account and how to do it in order to improve your marketing strategy. Nowadays, brand reputation and feedback are mainly driven by social medias. However, in many sectors, forums and review sites determine a company’s...
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How to take advantage of TikTok’s success thanks to influencers

TikTok is THE most popular social media platform of the last few years and so far, the most downloaded app in 2021. After being embraced by teenagers, the app became essential for a much wider audience. Today, for influencer marketing, TikTok is a mainstream media...
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What Nano and Micro Influencers Bring to the Table

Here’s how using influencers with a smaller but more engaged following at scale can transform your marketing.When it comes to influencer marketing, it seems reasonable to assume that we as marketers should all be aiming for a coveted post on the feed of a creator with...
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A Customer Journey: From Swipe-Up to Checkout

A Customer Journey: From Swipe-Up to Checkout

By Hannah Sears
As a marketer, your goal is to help move customers through the sales funnel to drive conversions and ultimately ...
Why You Need an Influencer Marketing Platform Now More Than Ever

Why You Need an Influencer Marketing Platform Now More Than Ever

By Hannah Sears
Our day-to-day lives look different, both personally and at work. Businesses are changing plans and strategies to ...
eCommerce Reviews Are the Social Proof You Need to Drive Sales

eCommerce Reviews Are the Social Proof You Need to Drive Sales

By Emily Polner
It’s no secret that people are influenced by the opinions of others. If you’ve ever made a purchasing decision ...
What Consumer Quarantine Means for Your Digital Strategy

What Consumer Quarantine Means for Your Digital Strategy

By Hannah Sears
The COVID-19 pandemic and the resulting changes have impacted the way consumers are shopping and how they’re ...
Why Earned Media Value Isn't An Accurate Metric to Track

Why Earned Media Value Isn't An Accurate Metric to Track

By Hannah Sears
For all marketing tactics, including influencer marketing, tracking the metrics of your campaigns helps gauge their
A Guide to TikTok Marketing for Brands: 7 TikTok Metrics You Should Be Tracking

A Guide to TikTok Marketing for Brands: 7 TikTok Metrics You Should Be Tracking

By Emily Polner
With over 800 million daily active users and growing, TikTok has already outpaced Instagram’s app store downloads ...
Are You Targeting the Right Influencers Based on Your Campaign KPIs?

Are You Targeting the Right Influencers Based on Your Campaign KPIs?

By Hannah Sears
Influencer marketing campaigns can help you meet a variety of goals, from boosting conversions to growing brand ...
Three Core Ways to Measure Your Influencer Marketing ROI

Three Core Ways to Measure Your Influencer Marketing ROI

By Hannah Sears
Brands are partnering with influencers now more than ever, recognizing the power they have as brand ambassadors. ...
How to Adapt Your Influencer Marketing Strategy to COVID-19

How to Adapt Your Influencer Marketing Strategy to COVID-19

By Francesca Gariano
In light of the coronavirus pandemic, marketers are scrambling. Sporting events and festivals are canceled for the ...
Can You Quantify Brand Awareness?

Can You Quantify Brand Awareness?

By Arbela Capas
One way to think of brand awareness is your brand’s personal fingerprint. It’s unique and represents your company’s
The Top 7 Instagram Metrics You Need to Track

The Top 7 Instagram Metrics You Need to Track

By Emily Polner
So, you’ve decided you want to hire influencers for an Instagram campaign. Before you scout for talent or sign any ...
COVID-19 Makes eCommerce Success More Important Than Ever

COVID-19 Makes eCommerce Success More Important Than Ever

By Francesca Gariano
Across the globe, COVID-19 or simply coronavirus has had a huge impact on how we’re conducting our business–both ...

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Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.

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