5 Truths About Influencer Marketing

Influencer marketing is here to stay with nearly 90% of marketers saying that the ROI of influencer marketing compares to or exceeds other marketing tactics. Brands and businesses across industries are partnering with influencers to help drive engagement, reach a...

6 Top Tips for Building Your Influencer Relationships

You’ve identified, vetted, and connected with influencers who are in your niche and have an engaged and loyal following. But once you find your VIP influencers, what happens next? Partnering with influencers doesn’t stop after you launch your first campaign together....

Three Influencer Strategies to Use for a Successful Product Launch

Influencer marketing is a great way to build brand awareness and grow your audience of potential customers. Creating campaigns to launch new products is one of the most well-known ways for brands to partner with influencers. Influencers are highly trusted and seen as...
Why You Need an Influencer Marketing Platform Now More Than Ever

Why You Need an Influencer Marketing Platform Now More Than Ever

Our day-to-day lives look different, both personally and at work. Businesses are changing plans and strategies to ...
eCommerce Reviews Are the Social Proof You Need to Drive Sales

eCommerce Reviews Are the Social Proof You Need to Drive Sales

It’s no secret that people are influenced by the opinions of others. If you’ve ever made a purchasing decision ...
What Consumer Quarantine Means for Your Digital Strategy

What Consumer Quarantine Means for Your Digital Strategy

The COVID-19 pandemic and the resulting changes have impacted the way consumers are shopping and how they’re ...
Why Earned Media Value Isn't An Accurate Metric to Track

Why Earned Media Value Isn't An Accurate Metric to Track

For all marketing tactics, including influencer marketing, tracking the metrics of your campaigns helps gauge their
A Guide to TikTok Marketing for Brands: 7 TikTok Metrics You Should Be Tracking

A Guide to TikTok Marketing for Brands: 7 TikTok Metrics You Should Be Tracking

With over 800 million daily active users and growing, TikTok has already outpaced Instagram’s app store downloads ...
Are You Targeting the Right Influencers Based on Your Campaign KPIs?

Are You Targeting the Right Influencers Based on Your Campaign KPIs?

Influencer marketing campaigns can help you meet a variety of goals, from boosting conversions to growing brand ...
Three Core Ways to Measure Your Influencer Marketing ROI

Three Core Ways to Measure Your Influencer Marketing ROI

Brands are partnering with influencers now more than ever, recognizing the power they have as brand ambassadors. ...
How to Adapt Your Influencer Marketing Strategy to COVID-19

How to Adapt Your Influencer Marketing Strategy to COVID-19

In light of the coronavirus pandemic, marketers are scrambling. Sporting events and festivals are canceled for the ...
Can You Quantify Brand Awareness?

Can You Quantify Brand Awareness?

One way to think of brand awareness is your brand’s personal fingerprint. It’s unique and represents your company’s
The Top 7 Instagram Metrics You Need to Track

The Top 7 Instagram Metrics You Need to Track

So, you’ve decided you want to hire influencers for an Instagram campaign. Before you scout for talent or sign any ...
COVID-19 Makes eCommerce Success More Important Than Ever

COVID-19 Makes eCommerce Success More Important Than Ever

Across the globe, COVID-19 or simply coronavirus has had a huge impact on how we’re conducting our business–both ...
How You Can Boost Your Site Traffic Through Influencer Marketing

How You Can Boost Your Site Traffic Through Influencer Marketing

Your influencer marketing campaigns are only as good as your results. But if you don’t know which results to track ...

About us.

Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.