Incorporating Influencer UGC in Instagram and TikTok Ads

 Here’s how to utilize influencer UGC in your next social media ad campaign.  There’s no denying that social media has changed the way we consume ads. With many growing tired of traditional advertisements, it’s time for brands to get more creative in order to connect...

Top Mom Influencers You Should Collaborate With on Octoly

Here are the family content creators you should know about.  While many of us are familiar with the old saying “mother knows best,” this rings true across the influencer space also. Whether you’re launching a mother’s day campaign or looking to further position a...

The Dos and Don’ts of Communicating with Influencers

Influencers are a powerful force that marketers can use to reach a larger audience, launch new products, and increase brand awareness. But before developing a partnership, brands have to reach out to influencers to get the ball rolling. Starting off your influencer...
What Influencer Industries Are Seeing Major Success Right Now?

What Influencer Industries Are Seeing Major Success Right Now?

It’s definitely a strange time, both on the internet and off. But many industries are learning how to adapt to the ...
How Social Media Teams Can Benefit From Working With Influencers

How Social Media Teams Can Benefit From Working With Influencers

Influencer marketing and social media go hand in hand. Social media influencers are constantly creating original ...
Getting the Most Out of Your Video Content

Getting the Most Out of Your Video Content

Marketers know the power of great photos and images, but video can seem intimidating and expensive. However, video ...
The Impact UGC Can Have On Your Business

The Impact UGC Can Have On Your Business

User-generated content (UGC) is a term that you’ve probably seen before if you follow digital marketing. It’s also ...
How eCommerce Reviews Impact Your Sales and SEO

How eCommerce Reviews Impact Your Sales and SEO

Consumers trust advice and recommendations from their peers when they’re trying to make a purchasing decision. For ...
The Ultimate Guide to Advertising on TikTok for Brands

The Ultimate Guide to Advertising on TikTok for Brands

While TikTok is still considered the wild west of social media, it’s proving to be the next frontier for brands and
Everything You Need to Know About eCommerce Reviews

Everything You Need to Know About eCommerce Reviews

Consumers today are savvy and they value recommendations from their peers. When customers are trying to decide ...
Can IGTV Compete With YouTube?

Can IGTV Compete With YouTube?

Since 2005, YouTube has continually grown to become the main video content site for independent creators. With ...
A Customer Journey: From Swipe-Up to Checkout

A Customer Journey: From Swipe-Up to Checkout

As a marketer, your goal is to help move customers through the sales funnel to drive conversions and ultimately ...
Why You Need an Influencer Marketing Platform Now More Than Ever

Why You Need an Influencer Marketing Platform Now More Than Ever

Our day-to-day lives look different, both personally and at work. Businesses are changing plans and strategies to ...
eCommerce Reviews Are the Social Proof You Need to Drive Sales

eCommerce Reviews Are the Social Proof You Need to Drive Sales

It’s no secret that people are influenced by the opinions of others. If you’ve ever made a purchasing decision ...
What Consumer Quarantine Means for Your Digital Strategy

What Consumer Quarantine Means for Your Digital Strategy

The COVID-19 pandemic and the resulting changes have impacted the way consumers are shopping and how they’re ...

About us.

Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.