The best strategy for your customer review campaign

Here’s why you should take customer reviews into account and how to do it in order to improve your marketing strategy. Nowadays, brand reputation and feedback are mainly driven by social medias. However, in many sectors, forums and review sites determine a company’s...

How to take advantage of TikTok’s success thanks to influencers

TikTok is THE most popular social media platform of the last few years and so far, the most downloaded app in 2021. After being embraced by teenagers, the app became essential for a much wider audience. Today, for influencer marketing, TikTok is a mainstream media...

What Nano and Micro Influencers Bring to the Table

Here’s how using influencers with a smaller but more engaged following at scale can transform your marketing.When it comes to influencer marketing, it seems reasonable to assume that we as marketers should all be aiming for a coveted post on the feed of a creator with...
How to Get High-Performing Content on Instagram

How to Get High-Performing Content on Instagram

Request a Demo Octoly makes it easy for brands to build authentic text reviews and amazing influencer content with
Understanding TikTok’s Algorithm and Demographics

Understanding TikTok’s Algorithm and Demographics

TikTok, the wildly popular micro video platform, is taking the world by storm. While many of TikTok’s reporting and
How Are Brands Adapting Their Offline Influencer Activations Digitally?

How Are Brands Adapting Their Offline Influencer Activations Digitally?

When in-person plans have to shift online, brands have to adapt and find new ways to connect with customers and ...
How eCommerce Teams Can Benefit From Working With Influencers

How eCommerce Teams Can Benefit From Working With Influencers

eCommerce has been growing at an explosive pace for the last several years, spurred by improvements in technology ...
What Influencer Industries Are Seeing Major Success Right Now?

What Influencer Industries Are Seeing Major Success Right Now?

It’s definitely a strange time, both on the internet and off. But many industries are learning how to adapt to the ...
How Social Media Teams Can Benefit From Working With Influencers

How Social Media Teams Can Benefit From Working With Influencers

Influencer marketing and social media go hand in hand. Social media influencers are constantly creating original ...
Getting the Most Out of Your Video Content

Getting the Most Out of Your Video Content

Marketers know the power of great photos and images, but video can seem intimidating and expensive. However, video ...
The Impact UGC Can Have On Your Business

The Impact UGC Can Have On Your Business

User-generated content (UGC) is a term that you’ve probably seen before if you follow digital marketing. It’s also ...
How eCommerce Reviews Impact Your Sales and SEO

How eCommerce Reviews Impact Your Sales and SEO

Consumers trust advice and recommendations from their peers when they’re trying to make a purchasing decision. For ...
The Ultimate Guide to Advertising on TikTok for Brands

The Ultimate Guide to Advertising on TikTok for Brands

While TikTok is still considered the wild west of social media, it’s proving to be the next frontier for brands and
Everything You Need to Know About eCommerce Reviews

Everything You Need to Know About eCommerce Reviews

Consumers today are savvy and they value recommendations from their peers. When customers are trying to decide ...
Can IGTV Compete With YouTube?

Can IGTV Compete With YouTube?

Since 2005, YouTube has continually grown to become the main video content site for independent creators. With ...

About us.

Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.