Are You Targeting the Right Influencers Based on Your Campaign KPIs?

Influencer marketing campaigns can help you meet a variety of goals, from boosting conversions to growing brand awareness. But all campaigns are not created equal and you shouldn’t be using influencer marketing campaigns as a catch-all to meet all your goals....

Three Core Ways to Measure Your Influencer Marketing ROI

Brands are partnering with influencers now more than ever, recognizing the power they have as brand ambassadors. Influencers are an effective way to help increase brand awareness, build social proof, and cultivate a loyal customer base.  The success of influencer...

How to Adapt Your Influencer Marketing Strategy to COVID-19

In light of the coronavirus pandemic, marketers are scrambling. Sporting events and festivals are canceled for the foreseeable future, leaving traditional advertisements out of the equation until further notice. Large gatherings and events break social distancing...
Influencer Gifting Made Easy with Octoly

Influencer Gifting Made Easy with Octoly

You know you need an influencer marketing program and you have the approval to get started, which means it’s time to start thinking about your gifting program. Sending gifts to influencers can be confusing and stressful--especially if you’re trying to do it at scale....

How Much to Pay Influencers on YouTube as a Brand

How Much to Pay Influencers on YouTube as a Brand

As the second-most visited site on the web boasting 1 billion hours worth of content watched per day, YouTube is a video behemoth. If used correctly and effectively, a single YouTube video can give brands massive exposure in the form of thousands of engaged eyes....

What Is Influencer Marketing?

What Is Influencer Marketing?

You’ve probably heard about social media influencers, but not everyone understands exactly who they are or what they do. Influencer marketing is an incredible tool for marketers, no matter your product or budget. Understanding what influencer marketing is and learning...

What Are the Different Types of Influencers?

What Are the Different Types of Influencers?

Influencers are individuals who have a loyal and engaged following on social media and who partner with brands and businesses to market products to their audience. Influencers focus on different topics and demographics and can have a range of followers from less than...

How to Maintain Authenticity When Gifting At Scale

How to Maintain Authenticity When Gifting At Scale

Let’s get real. Authenticity is a big part of the social media and influencer game. You want influencers that are promoting your products and talking about them in an engaging, consistent way, but along with that, they need to come off in an approachable and well,...

How Much to Pay Influencers on Instagram as a Brand

How Much to Pay Influencers on Instagram as a Brand

Lost on what to pay an Instagram influencer? You’re not alone. Rates can vary widely, and for valid reasons. Determining the appropriate amount to pay an influencer for a campaign depends on far more than follower count or industry budgets and standards. Here is a...

How to Run an Influencer Marketing Campaign

How to Run an Influencer Marketing Campaign

Once you’ve identified your influencers and gotten them on board, it’s time to start running campaigns. Influencer marketing can be used for a variety of different goals--boosting brand awareness, driving sales, and more. But before you launch a campaign, it’s...

Should You Invest in Influencer Marketing Technology?

Should You Invest in Influencer Marketing Technology?

Working with influencers can make a great impact on increasing brand awareness and boosting the ROI of marketing campaigns but creating an influencer program that can scale comes with its challenges.  From sourcing influencers to shipping products to curating and...

How To Start Your Influencer Marketing Efforts

How To Start Your Influencer Marketing Efforts

Starting your efforts in using influencer marketing can look a little different for everyone. It heavily depends on what your brand is trying to accomplish your overall goal, but there are a couple general steps you can take in starting out.Find your target...

About us

Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.