7 Reasons Why Your Past Influencer Marketing Campaign Failed

If you’ve run an influencer marketing campaign in the past and been burned by it, you’re not alone. Working with influencers is fun and exciting, but if you don’t have the right strategic foundation, a lot can go wrong. Luckily, you can learn from the common mistakes...

5 Ways to Find the Best Influencers for Your Brand

Influencer marketing is impactful because influencers cut through the noise of traditional marketing tactics through authentic marketing that’s highly trusted by consumers. It’s no surprise that partnering with influencers who are the best fit for your business is key...

Everything You Need to Know About Working with Micro Influencers

Influencer marketing is a highly effective tactic for brands who want to leverage user-generated content and social proof to drive sales and boost brand awareness. In the last five years, partnering with influencers has become a validated marketing tactic for brands....
How eCommerce Reviews Impact Your Sales and SEO

How eCommerce Reviews Impact Your Sales and SEO

Consumers trust advice and recommendations from their peers when they’re trying to make a purchasing decision. For ...
The Ultimate Guide to Advertising on TikTok for Brands

The Ultimate Guide to Advertising on TikTok for Brands

While TikTok is still considered the wild west of social media, it’s proving to be the next frontier for brands and
Everything You Need to Know About eCommerce Reviews

Everything You Need to Know About eCommerce Reviews

Consumers today are savvy and they value recommendations from their peers. When customers are trying to decide ...
Can IGTV Compete With YouTube?

Can IGTV Compete With YouTube?

Since 2005, YouTube has continually grown to become the main video content site for independent creators. With ...
A Customer Journey: From Swipe-Up to Checkout

A Customer Journey: From Swipe-Up to Checkout

As a marketer, your goal is to help move customers through the sales funnel to drive conversions and ultimately ...
Why You Need an Influencer Marketing Platform Now More Than Ever

Why You Need an Influencer Marketing Platform Now More Than Ever

Our day-to-day lives look different, both personally and at work. Businesses are changing plans and strategies to ...
eCommerce Reviews Are the Social Proof You Need to Drive Sales

eCommerce Reviews Are the Social Proof You Need to Drive Sales

It’s no secret that people are influenced by the opinions of others. If you’ve ever made a purchasing decision ...
What Consumer Quarantine Means for Your Digital Strategy

What Consumer Quarantine Means for Your Digital Strategy

The COVID-19 pandemic and the resulting changes have impacted the way consumers are shopping and how they’re ...
Why Earned Media Value Isn't An Accurate Metric to Track

Why Earned Media Value Isn't An Accurate Metric to Track

For all marketing tactics, including influencer marketing, tracking the metrics of your campaigns helps gauge their
A Guide to TikTok Marketing for Brands: 7 TikTok Metrics You Should Be Tracking

A Guide to TikTok Marketing for Brands: 7 TikTok Metrics You Should Be Tracking

With over 800 million daily active users and growing, TikTok has already outpaced Instagram’s app store downloads ...
Are You Targeting the Right Influencers Based on Your Campaign KPIs?

Are You Targeting the Right Influencers Based on Your Campaign KPIs?

Influencer marketing campaigns can help you meet a variety of goals, from boosting conversions to growing brand ...
Three Core Ways to Measure Your Influencer Marketing ROI

Three Core Ways to Measure Your Influencer Marketing ROI

Brands are partnering with influencers now more than ever, recognizing the power they have as brand ambassadors. ...

About us.

Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.