Sustainability in the Age of Influencer Marketing

Step aside, big PR unboxings — sustainability has arrived. Influencers are becoming increasingly more conscientious about the ecological impact they have. This includes both their own consumption patterns and the products they use. From fashion and travel influencers...

How to Make the Most Out of Your Influencer Marketing Investment

You’ve invested in an influencer marketing program — congratulations! Influencer marketing is a powerful tool that brands can use to launch new products, reach new customers, and build a community of loyal fans and followers. Brands are slated to spend up to $15...

How to Prepare for Your Holiday and Peak Season Influencer Campaigns

The last three months of the year are some of the most important for retailers who want to capitalize on the holiday season. This year, the holidays may look different, but you can still step up your influencer campaigns for the peak season. Word of mouth marketing...
5 Ways to Find the Best Influencers for Your Brand

5 Ways to Find the Best Influencers for Your Brand

Influencer marketing is impactful because influencers cut through the noise of traditional marketing tactics ...
Everything You Need to Know About Working with Micro Influencers

Everything You Need to Know About Working with Micro Influencers

Influencer marketing is a highly effective tactic for brands who want to leverage user-generated content and social
What Each Social Media Platform Can Do For Your Influencer Marketing Strategy

What Each Social Media Platform Can Do For Your Influencer Marketing Strategy

Social media marketing involves using a variety of social media channels to share content, post ads, and engage ...
How to Get High-Performing Content on Instagram

How to Get High-Performing Content on Instagram

Whether you’re a marketer or a consumer, when you think of social media marketing Instagram is probably the ...
Understanding TikTok’s Algorithm and Demographics

Understanding TikTok’s Algorithm and Demographics

TikTok, the wildly popular micro video platform, is taking the world by storm. While many of TikTok’s reporting and
How Are Brands Adapting Their Offline Influencer Activations Digitally?

How Are Brands Adapting Their Offline Influencer Activations Digitally?

When in-person plans have to shift online, brands have to adapt and find new ways to connect with customers and ...
How eCommerce Teams Can Benefit From Working With Influencers

How eCommerce Teams Can Benefit From Working With Influencers

eCommerce has been growing at an explosive pace for the last several years, spurred by improvements in technology ...
What Influencer Industries Are Seeing Major Success Right Now?

What Influencer Industries Are Seeing Major Success Right Now?

It’s definitely a strange time, both on the internet and off. But many industries are learning how to adapt to the ...
How Social Media Teams Can Benefit From Working With Influencers

How Social Media Teams Can Benefit From Working With Influencers

Influencer marketing and social media go hand in hand. Social media influencers are constantly creating original ...
Getting the Most Out of Your Video Content

Getting the Most Out of Your Video Content

Marketers know the power of great photos and images, but video can seem intimidating and expensive. However, video ...
The Impact UGC Can Have On Your Business

The Impact UGC Can Have On Your Business

User-generated content (UGC) is a term that you’ve probably seen before if you follow digital marketing. It’s also ...
How eCommerce Reviews Impact Your Sales and SEO

How eCommerce Reviews Impact Your Sales and SEO

Consumers trust advice and recommendations from their peers when they’re trying to make a purchasing decision. For ...

About us.

Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.