Incorporating Influencer UGC in Instagram and TikTok Ads

 Here’s how to utilize influencer UGC in your next social media ad campaign.  There’s no denying that social media has changed the way we consume ads. With many growing tired of traditional advertisements, it’s time for brands to get more creative in order to connect...

Top Mom Influencers You Should Collaborate With on Octoly

Here are the family content creators you should know about.  While many of us are familiar with the old saying “mother knows best,” this rings true across the influencer space also. Whether you’re launching a mother’s day campaign or looking to further position a...

The Dos and Don’ts of Communicating with Influencers

Influencers are a powerful force that marketers can use to reach a larger audience, launch new products, and increase brand awareness. But before developing a partnership, brands have to reach out to influencers to get the ball rolling. Starting off your influencer...
Are You Maximizing Your Always On Influencer Marketing Strategy?

Are You Maximizing Your Always On Influencer Marketing Strategy?

Influencer marketing has become a recognized marketing tactic that can help brands drive big results. The industry ...
Why Gen Z Needs to be Part of Your Influencer Marketing Strategy

Why Gen Z Needs to be Part of Your Influencer Marketing Strategy

As every good marketer knows, demographics play a key role in determining marketing tactics and strategies. ...
Unique Reach or Frequency: What’s More Important in Influencer Marketing?

Unique Reach or Frequency: What’s More Important in Influencer Marketing?

Understanding how many people will potentially see your content is a key consideration when partnering with ...
What to Look for in an Influencer Marketing Platform

What to Look for in an Influencer Marketing Platform

Partnering with influencers is a great way to support brand marketing efforts. The process can be pretty ...
7 Reasons Why Your Past Influencer Marketing Campaign Failed

7 Reasons Why Your Past Influencer Marketing Campaign Failed

Request a Demo Octoly makes it easy for brands to build authentic text reviews and amazing influencer content with
5 Ways to Find the Best Influencers for Your Brand

5 Ways to Find the Best Influencers for Your Brand

Influencer marketing is impactful because influencers cut through the noise of traditional marketing tactics ...
Everything You Need to Know About Working with Micro Influencers

Everything You Need to Know About Working with Micro Influencers

Request a Demo Octoly makes it easy for brands to build authentic text reviews and amazing influencer content with
What Each Social Media Platform Can Do For Your Influencer Marketing Strategy

What Each Social Media Platform Can Do For Your Influencer Marketing Strategy

Social media marketing involves using a variety of social media channels to share content, post ads, and engage ...
How to Get High-Performing Content on Instagram

How to Get High-Performing Content on Instagram

Request a Demo Octoly makes it easy for brands to build authentic text reviews and amazing influencer content with
Understanding TikTok’s Algorithm and Demographics

Understanding TikTok’s Algorithm and Demographics

TikTok, the wildly popular micro video platform, is taking the world by storm. While many of TikTok’s reporting and
How Are Brands Adapting Their Offline Influencer Activations Digitally?

How Are Brands Adapting Their Offline Influencer Activations Digitally?

When in-person plans have to shift online, brands have to adapt and find new ways to connect with customers and ...
How eCommerce Teams Can Benefit From Working With Influencers

How eCommerce Teams Can Benefit From Working With Influencers

eCommerce has been growing at an explosive pace for the last several years, spurred by improvements in technology ...

About us.

Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.