5 Truths About Influencer Marketing

Influencer marketing is here to stay with nearly 90% of marketers saying that the ROI of influencer marketing compares to or exceeds other marketing tactics. Brands and businesses across industries are partnering with influencers to help drive engagement, reach a...

6 Top Tips for Building Your Influencer Relationships

You’ve identified, vetted, and connected with influencers who are in your niche and have an engaged and loyal following. But once you find your VIP influencers, what happens next? Partnering with influencers doesn’t stop after you launch your first campaign together....

Three Influencer Strategies to Use for a Successful Product Launch

Influencer marketing is a great way to build brand awareness and grow your audience of potential customers. Creating campaigns to launch new products is one of the most well-known ways for brands to partner with influencers. Influencers are highly trusted and seen as...
Understanding TikTok’s Algorithm and Demographics

Understanding TikTok’s Algorithm and Demographics

TikTok, the wildly popular micro video platform, is taking the world by storm. While many of TikTok’s reporting and
How Are Brands Adapting Their Offline Influencer Activations Digitally?

How Are Brands Adapting Their Offline Influencer Activations Digitally?

When in-person plans have to shift online, brands have to adapt and find new ways to connect with customers and ...
How eCommerce Teams Can Benefit From Working With Influencers

How eCommerce Teams Can Benefit From Working With Influencers

eCommerce has been growing at an explosive pace for the last several years, spurred by improvements in technology ...
What Influencer Industries Are Seeing Major Success Right Now?

What Influencer Industries Are Seeing Major Success Right Now?

It’s definitely a strange time, both on the internet and off. But many industries are learning how to adapt to the ...
How Social Media Teams Can Benefit From Working With Influencers

How Social Media Teams Can Benefit From Working With Influencers

Influencer marketing and social media go hand in hand. Social media influencers are constantly creating original ...
Getting the Most Out of Your Video Content

Getting the Most Out of Your Video Content

Marketers know the power of great photos and images, but video can seem intimidating and expensive. However, video ...
The Impact UGC Can Have On Your Business

The Impact UGC Can Have On Your Business

User-generated content (UGC) is a term that you’ve probably seen before if you follow digital marketing. It’s also ...
How eCommerce Reviews Impact Your Sales and SEO

How eCommerce Reviews Impact Your Sales and SEO

Consumers trust advice and recommendations from their peers when they’re trying to make a purchasing decision. For ...
The Ultimate Guide to Advertising on TikTok for Brands

The Ultimate Guide to Advertising on TikTok for Brands

While TikTok is still considered the wild west of social media, it’s proving to be the next frontier for brands and
Everything You Need to Know About eCommerce Reviews

Everything You Need to Know About eCommerce Reviews

Consumers today are savvy and they value recommendations from their peers. When customers are trying to decide ...
Can IGTV Compete With YouTube?

Can IGTV Compete With YouTube?

Since 2005, YouTube has continually grown to become the main video content site for independent creators. With ...
A Customer Journey: From Swipe-Up to Checkout

A Customer Journey: From Swipe-Up to Checkout

As a marketer, your goal is to help move customers through the sales funnel to drive conversions and ultimately ...

About us.

Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.