fashion customer story

MVMT

How MVMT became a top Instagram brand and saw a 5x return on their influencer marketing investment in only 5 months. 

Expanding Brand Awareness Beyond Existing Customers

The Goal

The Los Angeles-based watch brand, MVMT, had a strong base community of supporters, but needed to break into new markets and reach new audiences to reach their goals for growing the brand. It was essential to utilize influencers in order to elevate the brand to an easily recognizable Instagram staple to generate sales.

 The Solution

MVMT partnered with Octoly to find new micro-influencers on Instagram and YouTube. Using personalized promo codes, the brand could easily track each influencer’s performance and optimize future campaigns. After a few initial test capaigns, MVMT only collaborated with the influencers who had proven able to drive traffic or sales, thus ensuring a cost-effective gifting-at-scale strategy.

 

The approach paid off with 510 sales achieved in six months, bringing MVMT over $76K in total net revenue. And thanks to Octoly, its CPA (cost per action) was only $32. By employing a data-driven strategy and optimizing after each campaign, MVMT was able to streamline their influencer marketing strategy, generate sales, and ensure that each campaign outperformed the last. 

The results in 6 months

reviews

485

total net sales

510

total net revenue

$76K

Octoly supercharges our marketing by not only giving us access to high-quality influencers, but also allowing those influencers to express organic inbound interest for more authentic influencer partnerships at scale!

Davin Riley
Digital Consultant

Related case studies

Merci handy

Merci handy

By teaming up with Octoly, Merci Handy could not only contact and build a relationship with hundreds of micro-influencers but also see the results of its campaigns in one place. Octoly helped it find new collaborations, increase brand awareness and generate conversions.

Slash Haircare

Slash Haircare

In just 3 months, Slash Haircare was able to activate 38 micro-influencers and reach over 1.8 million potential new customers, successfully creating conversations on Instagram that lead to increased site traffic and awareness of a hot new haircare brand.

Getting started is easy

Kickstart your Influencer Marketing Strategy Now