Beauty/ Wellness customer story

Moon Juice

How Moon Juice Utilized Octoly Reviews to Educate Customers on beauty from the inside out and outside in

Educating Customers Through Customer Reviews

The Brand

Moon Juice was born from the mission of the founder, Amanda Chantal Bacon—who put her autoimmune condition into remission after educating herself on the healing effects of plants. Bridging the world of alchemy and biology for functional benefits, what started from her kitchen has evolved into a cult favorite, plant-sourced alchemy brand that brings unstress rituals to feed your calm.

The Challenge

Bianca Bolouri, Chief Marketing Officer at Moon Juice, says the brand first reached out to Octoly for help with authentic review seeding on Sephora to truly showcase the results of using Moon Juice products. “Beauty Wellness is a relatively new category and as leaders in the space, it’s important consumers have a chance to see reviews from their peers. Everything to how consumers use the products the lasting effects they’ve seen in their skin, hair, mood, and brain.

The Solution

Using the Octoly platform for review seeding, Moon Juice was able to target the right customers. “It was imperative that we were working with customers who were looking for targeted results so that their insights would be valuable to consumers looking to enter the category or expand within the category. For their Super Hair product specifically, Moon Juice partnered with Octoly to send products to customers who dedicated six weeks or more to take the supplements before leaving the reviews. “Allowing for the right length of time for customers to try the product, make it a ritual and see the benefits is the only way with supplements to have a real impact, there is no quick-fix solution.”

The Results

With Octoly, Moon Juice was “very successful” in seeding authentic, detailed reviews on Sephora and in turn has seen a lift in conversion. “So far, we’ve had great results and we’re excited to kind of see the continued growth.”

She says Moon Juice is “looking forward to continuing to partner” with Octoly.

Campaign Results Across 7 SKUs


Units sent


Total Reviews


Would Recommend


Star ratings

“Authentic ratings and reviews is truly the foundation for success whether on a brand site or a third-party retailer. It’s the most important part of the funnel and the last step for a consumer to truly feel they are making the best purchase decision. Octoly is a great platform to partner with in this endeavor.”

Bianca Bolouri, Chief Marketing Officer

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