SUCCESS STORY - Beauty/ SkincareKVD Beauty
How KVD Beauty boosted its sales and online ranking thanks to text reviews?
Generating 1,000 reviews in 2 months in 3 markets
The story of KVD Beauty began in 2008. From lipstick to eyeliner and foundation, the brand offers a wide range of vegan and cruelty-free makeup products, now sold in 36 countries.
Exclusively available at Sephora, KVD Beauty wanted to boost its sales in Europe by highlighting its best-sellers through text reviews on its distributor’s website. Therefore, the marketing team’s goal was to refresh older reviews, increasing the volume of reviews posted and improving ratings, with a focus on Germany, Italy and Spain.
For the launch of a new set featuring its eyeliner and mascara, KVD Beauty developed a communication plan, including its text review campaigns. However, the Covid-19 lockdown forced KVD Beauty to cancel part of its activation plan, but the brand was able to maintain the review campaigns.
KVD Beauty then faced several questions. How to collect consumer reviews? How to carry out this strategy on a large scale? How to deal with it with few human and financial resources?
With only one person dedicated to the deployment of its influencer strategy, KVD Beauty needed an all-inclusive solution to manage its campaigns in different countries at the same time. Octoly allowed the brand to gain time, efficiency and quality thanks to a 230,000 consumer network across 7 countries (France, Italy, Germany, Spain, Poland, the Uk & the United States), and an ergonomic platform.
As a digital solution, these campaigns are a simple and relevant way – especially during this period of health instability – to increase sales volume through the social proof that reviews provide.
KVD Beauty was able to follow the progress of the campaigns thanks to the report made by its account manager: the number of reviews posted, average rating, percentage of product recommendations, and more.
Although the majority of KVD Beauty’s sales are in-store, reviews have helped customers – especially during lockdown – to identify products online and to ensure their quality before buying them in-store later. Product reviews are therefore part of an omnichannel activation plan.
KVD Beauty particularly appreciated the quality and sincerity of the reviews generated through Octoly. Detailed and concrete, some were even included with photos and thus provided a lot of value to consumers.
Thanks to the 1k reviews posted, KVD Beauty had the opportunity to boost its sales and improve its search engine rankings, therefore increasing its visibility on the internet. The brand received an average rating of 4.6/5 for its products.
While 68% of consumers are more confident when they see both positive and negative reviews, campaign participants are encouraged to be sincere in offering the most authentic review possible.
KVD Beauty has since extended its consumer review strategy to Poland and France. The brand has also used these campaigns for product launches.
The team now wants to implement a “recycling” strategy by reusing this content in sponsored posts on Instagram in order to showcase the reviews and the products.
Octoly is an all-inclusive solution, easy to use, qualitative and essential to manage campaigns. It’s very interesting for small brands that don’t have resources but also for larger ones, to save them time.
The results in 2 months
Average product rating
Recommend the products
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