by Hannah Sears | Jul 6, 2020 | Influencer Marketing Strategy
Written by Hannah Sears If you’ve run an influencer marketing campaign in the past and been burned by it, you’re not alone. Working with influencers is fun and exciting, but if you don’t have the right strategic foundation, a lot can go wrong. Luckily, you can learn...
by Hannah Sears | Jul 1, 2020 | Influencer Marketing Strategy
Written by Hannah Sears Influencer marketing is impactful because influencers cut through the noise of traditional marketing tactics through authentic marketing that’s highly trusted by consumers. It’s no surprise that partnering with influencers who are the best fit...
by Hannah Sears | Jun 22, 2020 | Influencer Marketing Strategy
Written by Hannah Sears Influencer marketing is a highly effective tactic for brands who want to leverage user-generated content and social proof to drive sales and boost brand awareness. In the last five years, partnering with influencers has become a validated...
by Hannah Sears | Jun 15, 2020 | Influencer Marketing Strategy
Written by Hannah Sears Social media marketing involves using a variety of social media channels to share content, post ads, and engage with customers. Each social media platform functions differently and, depending on your audience, one platform might have much...
by Hannah Sears | Jun 11, 2020 | Influencer Marketing Strategy
Written by Hannah Sears Whether you’re a marketer or a consumer, when you think of social media marketing Instagram is probably the platform that first comes to mind. Instagram is one of the best places for brands because it’s about more than posting ads. You have the...
by Emily Polner | Jun 9, 2020 | Industry news, Influencer Marketing Strategy
Written by Emily Polner TikTok, the wildly popular micro video platform, is taking the world by storm. While many of TikTok’s reporting and engagement metrics may look familiar, the TikTok algorithm is, not surprisingly, different from that of other social media...
