by Aurélie Poupée | Nov 12, 2021 | Influencer Marketing Strategy
Written by Aurélie Poupée TikTok is THE most popular social media platform of the last few years and so far, the most downloaded app in 2021. After being embraced by teenagers, the app became essential for a much wider audience. Today, for influencer marketing, TikTok...
by Laura Pitcher | Oct 6, 2021 | Influencer Marketing Strategy
Written by Laura Pitcher Here’s how using influencers with a smaller but more engaged following at scale can transform your marketing. When it comes to influencer marketing, it seems reasonable to assume that we as marketers should all be aiming for a coveted post on...
by Laura Pitcher | May 11, 2021 | Influencer Marketing Strategy, Social Media Content
Written by Laura Pitcher Here’s how to utilize influencer UGC in your next social media ad campaign. There’s no denying that social media has changed the way we consume ads. With many growing tired of traditional advertisements, it’s time for brands to get more...
by Laura Pitcher | May 3, 2021 | Influencer Marketing Strategy
Written by Laura Pitcher Here are the family content creators you should know about. While many of us are familiar with the old saying “mother knows best,” this rings true across the influencer space also. Whether you’re launching a mother’s day campaign or looking...
by Hannah Sears | Mar 16, 2021 | Influencer Marketing Strategy
Written by Hannah Sears Influencers are a powerful force that marketers can use to reach a larger audience, launch new products, and increase brand awareness. But before developing a partnership, brands have to reach out to influencers to get the ball rolling....
by Laura Pitcher | Feb 11, 2021 | Influencer Marketing Strategy
The best social media channels provide a way for users to find community with like-minded people. This is something there’s no denying that the past year has taught us the importance of, with many turning online to feel more connected during lockdowns. This means that...
