by Hannah Sears | Apr 1, 2020 | Influencer Marketing Strategy
Written by Hannah Sears Influencer marketing campaigns can help you meet a variety of goals, from boosting conversions to growing brand awareness. But all campaigns are not created equal and you shouldn’t be using influencer marketing campaigns as a catch-all to meet...
by Hannah Sears | Mar 30, 2020 | Influencer Marketing Strategy
Written by Hannah Sears Brands are partnering with influencers now more than ever, recognizing the power they have as brand ambassadors. Influencers are an effective way to help increase brand awareness, build social proof, and cultivate a loyal customer base. The...
by Francesca Gariano | Mar 25, 2020 | Influencer Marketing Strategy
Written by Francesca Gariano In light of the coronavirus pandemic, marketers are scrambling. Sporting events and festivals are canceled for the foreseeable future, leaving traditional advertisements out of the equation until further notice. Large gatherings and events...
by Arbela Capas | Mar 23, 2020 | Influencer Marketing Strategy
Written by Arbela Capas One way to think of brand awareness is your brand’s personal fingerprint. It’s unique and represents your company’s core messaging and goals in an easy, recognizable way. Your brand awareness refers to how easily an audience can select your...
by Emily Polner | Mar 18, 2020 | Influencer Marketing Strategy
Written by Emily Polner So, you’ve decided you want to hire influencers for an Instagram campaign. Before you scout for talent or sign any contracts, it’s important to ask yourself a few key questions. What do you want your Instagram campaign to achieve? Is it...
by Francesca Gariano | Mar 17, 2020 | Industry news, Influencer Marketing Strategy
Written by Francesca Gariano Across the globe, COVID-19 or simply coronavirus has had a huge impact on how we’re conducting our business–both personal and professional–on a day-to-day basis. While we don’t know how everything with the global pandemic will unfold in...
