by Hannah Sears | Feb 19, 2020 | Influencer Marketing Strategy
Written by Hannah Sears Influencers are individuals who have a loyal and engaged following on social media and who partner with brands and businesses to market products to their audience. Influencers focus on different topics and demographics and can have a range of...
by Arbela Capas | Feb 17, 2020 | Influencer Marketing Strategy
Written by Arbela Capas Let’s get real. Authenticity is a big part of the social media and influencer game. You want influencers that are promoting your products and talking about them in an engaging, consistent way, but along with that, they need to come off in an...
by Emily Polner | Feb 12, 2020 | Influencer Marketing Strategy
Written by Emily Polner Lost on what to pay an Instagram influencer? You’re not alone. Rates can vary widely, and for valid reasons. Determining the appropriate amount to pay an influencer for a campaign depends on far more than follower count or industry budgets and...
by Hannah Sears | Feb 12, 2020 | Influencer Marketing Strategy
Written by Hannah Sears Once you’ve identified your influencers and gotten them on board, it’s time to start running campaigns. Influencer marketing can be used for a variety of different goals–boosting brand awareness, driving sales, and more. But before you...
by Hannah Sears | Feb 12, 2020 | Influencer Marketing Strategy
Written by Hannah Sears Working with influencers can make a great impact on increasing brand awareness and boosting the ROI of marketing campaigns but creating an influencer program that can scale comes with its challenges. From sourcing influencers to shipping...
by Arbela Capas | Feb 12, 2020 | Influencer Marketing Strategy
Written by Hannah Sears Starting your efforts in using influencer marketing can look a little different for everyone. It heavily depends on what your brand is trying to accomplish your overall goal, but there are a couple general steps you can take in starting out....
