by Pauline Luchetta | Nov 15, 2021 | Industry news
Written by Pauline Luchetta Here’s why you should take customer reviews into account and how to do it in order to improve your marketing strategy. Nowadays, brand reputation and feedback are mainly driven by social medias. However, in many sectors, forums and review...
by Laura Pitcher | Sep 13, 2021 | Industry news, Uncategorized
Written by Laura Pitcher These are the influencers to work with in the growing health and wellness space. In the past few years, the word “wellness” has been established as more than just a buzzword, but a growing industry. In fact, the global wellness market was...
by Laura Pitcher | Mar 11, 2021 | Industry news
If 2020 was the year for live streaming, with the feature seeing a 70% increase in use in the US on Instagram during the start of lockdowns, 2021 is set to be the year for shoppable livestreaming. Already immensely successful in China (where it reached $61 billion in...
by Emily Polner | Jun 9, 2020 | Industry news, Influencer Marketing Strategy
Written by Emily Polner TikTok, the wildly popular micro video platform, is taking the world by storm. While many of TikTok’s reporting and engagement metrics may look familiar, the TikTok algorithm is, not surprisingly, different from that of other social media...
by Arbela Capas | Apr 27, 2020 | Industry news
Written by Arbela Capas Since 2005, YouTube has continually grown to become the main video content site for independent creators. With famous YouTubers now building huge careers from their videos and monetization becoming more important, different apps have been...
by Francesca Gariano | Mar 17, 2020 | Industry news, Influencer Marketing Strategy
Written by Francesca Gariano Across the globe, COVID-19 or simply coronavirus has had a huge impact on how we’re conducting our business–both personal and professional–on a day-to-day basis. While we don’t know how everything with the global pandemic will unfold in...
