FASHION customer story

Suncoo

How Suncoo increased visibility through micro-influencers. 

Driving Brand Awareness & Web Traffic

The Goal

Suncoo tested Octoly with a double objective in mind: increase brand awareness on Instagram with micro-influencers and drive traffic on its website.

The Solution

Suncoo is one of the few fashion brands to use an “always-on” approach with micro-influencers versus a one-off campaign with few larger influencers. As a result, Suncoo generated in 5 months 114 Instagram posts with a total reach of 2.3M and 165k likes generated. By increasing brand awareness on Instagram, Suncoo was able to boost qualified traffic to its website by 60% with very positive results on sales. Suncoo now considers Octoly as a permanent acquisition marketing lever just like retargeting, Adwords or emailing.

The results

Posts created

114

people reached

+2.3M

increase in traffic

60%

Likes

165k

Thanks to Octoly Instagramers, we boosted traffic to Suncoo website and had great returns on sales. Octoly is now an essential asset of our digital marketing strategy.

Kesso Diallo
E-Commerce Data and Digital Marketing @ Suncoo

Related case studies

MVMT

MVMT

The Los Angeles-based watch brand MVMT was looking to scale in new markets and tap into avenues outside of the existing target audience. Octoly helped MVMT build personalized promo code campaigns so they could track each influencer’s performance and focus on the most effective partnerships.

Merci handy

Merci handy

By teaming up with Octoly, Merci Handy could not only contact and build a relationship with hundreds of micro-influencers but also see the results of its campaigns in one place. Octoly helped it find new collaborations, increase brand awareness and generate conversions.

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