FASHION customer story
SuncooHow Suncoo increased visibility through micro-influencers.
Driving Brand Awareness & Web Traffic
The Goal
Suncoo tested Octoly with a double objective in mind: increase brand awareness on Instagram with micro-influencers and drive traffic on its website.
The Solution
Suncoo is one of the few fashion brands to use an “always-on” approach with micro-influencers versus a one-off campaign with few larger influencers. As a result, Suncoo generated in 5 months 114 Instagram posts with a total reach of 2.3M and 165k likes generated. By increasing brand awareness on Instagram, Suncoo was able to boost qualified traffic to its website by 60% with very positive results on sales. Suncoo now considers Octoly as a permanent acquisition marketing lever just like retargeting, Adwords or emailing.The results
Posts created
114
people reached
+2.3M
increase in traffic
60%
Likes
165k
Thanks to Octoly Instagramers, we boosted traffic to Suncoo website and had great returns on sales. Octoly is now an essential asset of our digital marketing strategy.
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