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How Suncoo increased visibility through micro-influencers.
Driving Brand Awareness & Web Traffic
The Goal
Suncoo tested Octoly with a double objective in mind: increase brand awareness on Instagram with micro-influencers and drive traffic on its website.
The Solution
Suncoo is one of the few fashion brands to use an “always-on” approach with micro-influencers versus a one-off campaign with few larger influencers. As a result, Suncoo generated in 5 months 114 Instagram posts with a total reach of 2.3M and 165k likes generated. By increasing brand awareness on Instagram, Suncoo was able to boost qualified traffic to its website by 60% with very positive results on sales. Suncoo now considers Octoly as a permanent acquisition marketing lever just like retargeting, Adwords or emailing.The results
Posts created
114
people reached
+2.3M
increase in traffic
60%
Likes
165k
Thanks to Octoly Instagramers, we boosted traffic to Suncoo website and had great returns on sales. Octoly is now an essential asset of our digital marketing strategy.
Kesso Diallo
E-Commerce Data and Digital Marketing @ Suncoo
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