haircare customer story

Slash Haircare

How Slash Haircare reached 1.8 million consumers within 3 months of launching.

Gaining Visibility and Brand Awareness in a Crowded Industry

Industry: Beauty and Haircare
Location: New York City, United States

The Goal

Slash Haircare knew that a strong presence on social media was essential to launching the brand and ensuring it stood out in a crowded category. They understood that influencer marketing is a vital component of any launch strategy and they needed to choose their partner carefully.

Our Solution

Slash Haircare tested a variety of strategies on Octoly (Youtube vs Instagram content, bundling products vs sending singles), and was able to identify the best performing campaigns to replicate their success.
 
By including “how-to” videos in the campaign briefs, they were able to ensure that the influencers were educated on how to use the products properly and could get a sense of the unique branding, which was highlighted in the influencer-generated content.   In just 3 months, Slash Haircare was able to activate 38 micro-influencers and reach over 1.8 million potential new customers, successfully creating conversations on Instagram that lead to increased site traffic and awareness of a hot new haircare brand.

The results in 90 days

Influencers Activated

38

people reached

1.8M

Total Interactions

20K

Engagement Rate

2.28%

When you launch a new beauty brand, it is key to work with influencers to get visibility and create awareness on social media. Thanks to Octoly’s vast network of high-quality influencers, we were able to accomplish our goals quickly and save a lot of time in the process.

Francois Viargues
Co-founder and CEO

Related case studies

MVMT

MVMT

The Los Angeles-based watch brand MVMT was looking to scale in new markets and tap into avenues outside of the existing target audience. Octoly helped MVMT build personalized promo code campaigns so they could track each influencer’s performance and focus on the most effective partnerships.

Merci handy

Merci handy

By teaming up with Octoly, Merci Handy could not only contact and build a relationship with hundreds of micro-influencers but also see the results of its campaigns in one place. Octoly helped it find new collaborations, increase brand awareness and generate conversions.

Getting started is easy

Kickstart your Influencer Marketing Strategy Now