haircare customer story

Slash Haircare

How Slash Haircare reached 1.8 million consumers within 3 months of launching.

Gaining Visibility and Brand Awareness in a Crowded Industry

Industry: Beauty and Haircare
Location: New York City, United States

The Goal

Slash Haircare knew that a strong presence on social media was essential to launching the brand and ensuring it stood out in a crowded category. They understood that influencer marketing is a vital component of any launch strategy and they needed to choose their partner carefully.

Our Solution

Slash Haircare tested a variety of strategies on Octoly (Youtube vs Instagram content, bundling products vs sending singles), and was able to identify the best performing campaigns to replicate their success.
By including “how-to” videos in the campaign briefs, they were able to ensure that the influencers were educated on how to use the products properly and could get a sense of the unique branding, which was highlighted in the influencer-generated content.   In just 3 months, Slash Haircare was able to activate 38 micro-influencers and reach over 1.8 million potential new customers, successfully creating conversations on Instagram that lead to increased site traffic and awareness of a hot new haircare brand.

The results in 90 days

Influencers Activated


people reached


Total Interactions


Engagement Rate


When you launch a new beauty brand, it is key to work with influencers to get visibility and create awareness on social media. Thanks to Octoly’s vast network of high-quality influencers, we were able to accomplish our goals quickly and save a lot of time in the process.

Francois Viargues
Co-founder and CEO

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