fragrance customer story
ScentbirdHow Scentbird created engagement through gifting at scale and authentic reviews.
Discovering Influencers and Creating Engaging Content
The Goal
Scentbird partnered up with Octoly in order to expand its influencer pool and generate new ways of communicating with its fans.The platform gives the brand access to unique creators and authentic product feedback.
Our Solution
Octoly has helped Scentbird collaborate with new, original influencers and generate reviews to strengthen the company’s marketing efforts. Thanks to Octoly, Scentbird has earned over $68,000 in EMV and gained over 446,000 interactions in the six months.
The results in six months
average interactions per post
2,554
average engagement rate
7.93%
Octoly share of Instagram posts
23%
Octoly has helped our company grow in more ways than one. Not only have we experienced an uplift in sales from Octoly influencer reviews as well as increased brand awareness, but we have also gained valuable knowledge on how to better approach and execute our influencer campaigns, both on and off the platform.
Related case studies
MVMT
The Los Angeles-based watch brand MVMT was looking to scale in new markets and tap into avenues outside of the existing target audience. Octoly helped MVMT build personalized promo code campaigns so they could track each influencer’s performance and focus on the most effective partnerships.
Sol De Janeiro
Brazilian-inspired beauty brand, Sol de Janeiro had two objectives: raise brand awareness and generate sales. Thanks to Octoly, Sol de Janeiro amplified its visibility on YouTube and Instagram in a short time frame, while monitoring performance with custom promotional links.
Merci handy
By teaming up with Octoly, Merci Handy could not only contact and build a relationship with hundreds of micro-influencers but also see the results of its campaigns in one place. Octoly helped it find new collaborations, increase brand awareness and generate conversions.
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