fragrance customer story

Scentbird

How Scentbird created engagement through gifting at scale and authentic reviews. 

Discovering Influencers and Creating Engaging Content

The Goal

Scentbird partnered up with Octoly in order to expand its influencer pool and generate new ways of communicating with its fans.The platform gives the brand access to unique creators and authentic product feedback.

Our Solution

Octoly has helped Scentbird collaborate with new, original influencers and generate reviews to strengthen the company’s marketing efforts. Thanks to Octoly, Scentbird has earned over $68,000 in EMV and gained over 446,000 interactions in the six months.

The results in six months

average interactions per post

2,554

average engagement rate

7.93%

Octoly share of Instagram posts

23%

Octoly has helped our company grow in more ways than one. Not only have we experienced an uplift in sales from Octoly influencer reviews as well as increased brand awareness, but we have also gained valuable knowledge on how to better approach and execute our influencer campaigns, both on and off the platform.

Danielle Lego
Marketing Associate

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