FAShion customer storyPimkie
How Pimkie utilized influencers to rebrand and reach a more mature audience.
Building Brand Awareness in a Valuable New Demographic
Since 1971, Pimkie had been a fan-favorite clothing brand among young girls, but they realized there was an immense opportunity to drive growth if they could expand their community into an older demographic. To support this rebrand and successfully change their brand perception, Pimkie needed to update their brand identity on social networks and become part of the conversation for their more mature target of fashion-forward shoppers.
The results in 6 months
We are delighted with our collaboration with Octoly for the quality of the content produced and the results achieved, in terms of interaction, engagement and Earned Media Value. Octoly is crucial to increase visibility on social networks and has helped us reach communities in line with our new positioning.
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