Fashion customer storyOnePiece
How OnePiece generated 2M interactions through partnerships with microinfluencers
Promote Key Products With Targeted Influencer Marketing
As a unique fashion item, OnePiece needed to find the right audience to promote their products to on social media to drive brand awareness and revenue. The brand was intent on re-inventing the concept of a onesie, which historically was thought to be a children’s clothing item, and turning it into the ultimate leisure piece to be worn both indoors and out.
The results in 6 months
Octoly proves it’s not necessary to go through an influencer agency to get successful results with gifting campaigns and that micro-influencers have a more engaged community than most macro influencers. The Octoly platform helped us create an authentic 1:1 relationship with influencers far more efficiently than we could on our own.
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