Fashion customer storyOnePiece
How OnePiece generated 2M interactions through partnerships with microinfluencers
Promote Key Products With Targeted Influencer Marketing
As a unique fashion item, OnePiece needed to find the right audience to promote their products to on social media to drive brand awareness and revenue. The brand was intent on re-inventing the concept of a onesie, which historically was thought to be a children’s clothing item, and turning it into the ultimate leisure piece to be worn both indoors and out.
The results in 6 months
Octoly proves it’s not necessary to go through an influencer agency to get successful results with gifting campaigns and that micro-influencers have a more engaged community than most macro influencers. The Octoly platform helped us create an authentic 1:1 relationship with influencers far more efficiently than we could on our own.
Related case studies
The Los Angeles-based watch brand MVMT was looking to scale in new markets and tap into avenues outside of the existing target audience. Octoly helped MVMT build personalized promo code campaigns so they could track each influencer’s performance and focus on the most effective partnerships.
Brazilian-inspired beauty brand, Sol de Janeiro had two objectives: raise brand awareness and generate sales. Thanks to Octoly, Sol de Janeiro amplified its visibility on YouTube and Instagram in a short time frame, while monitoring performance with custom promotional links.
By teaming up with Octoly, Merci Handy could not only contact and build a relationship with hundreds of micro-influencers but also see the results of its campaigns in one place. Octoly helped it find new collaborations, increase brand awareness and generate conversions.
Getting started is easy