Fashion customer story


How OnePiece generated 2M interactions through partnerships with microinfluencers

Promote Key Products With Targeted Influencer Marketing 

Industry: Fashion
Location: Oslo, Norway

The Goal

As a unique fashion item, OnePiece needed to find the right audience to promote their products to on social media to drive brand awareness and revenue.  The brand was intent on re-inventing the concept of a onesie, which historically was thought to be a children’s clothing item, and turning it into the ultimate leisure piece to be worn both indoors and out.

The Solution

OnePiece chose to leverage the Octoly community because of the detailed targeting capabilities that helped them ensure a strong fit even before influencers began to apply to the campaigns. OnePiece was able to easily enrich their influencer network and amplify their visibility on YouTube & Instagram  with great efficiency.
By activating 125 influencers who best aligned with their brand DNA, OnePiece was able to receive professional-quality assets that outperformed the engagement rates of any in-house creative. They successfully elevated the onesie to a must-have piece in any closet! 


The results in 6 months



Engagement Rate


Total Interactions




Octoly proves it’s not necessary to go through an influencer agency to get successful results with gifting campaigns and that micro-influencers have a more engaged community than most macro influencers. The Octoly platform helped us create an authentic 1:1 relationship with influencers far more efficiently than we could on our own.

Anaïs Alauzen
Junior Marketing Manager

Related case studies

Moon Juice

Moon Juice

How Moon Juice Utilized Octoly Reviews to Educate Customers on beauty from the inside out and outside inEducating Customers Through Customer ReviewsThe Brand Moon Juice was born from the mission of the founder, Amanda Chantal Bacon—who put her autoimmune condition...



How SPRiNG got +500k interactions on YouTube and InstagramHow to increase your visibility through authentic and engaging content   The Brand SPRiNG is the new fun and unique brand you would love having at home! Founded in 2020, the French start-up which is specialized...



How Garancia got more than 130k views on TikTok with only 3 campaignsHow to draw a TikTok audience thanks to nano and micro influencersThe Brand “I come from a family of chemists, where the know-how and passion for dermo cosmetics have been transmitted for 4...

Getting started is easy

Kickstart your Influencer Marketing Strategy Now