Home Goods customer storyMerci Handy
How Merci Handy seamlessly manages hundreds of influencers in four different global markets.
Spreading excitement with unique branding using micro-influencers across US, France, Spain, and Italy
Micro-influencers have been a core part of Merci Handy’s social media strategy since the creation of the brand. They not only proved to be a far more profitable acquisition channel than macro-influencers, but they also more closely align with the brand identity. Merci Handy is a global brand that prides itself on being down-to-earth so it was important that their laid back and cheery vibe be easily amplified with the right micro-influencers in all 4 of their global markets: US, France, Italy, and Spain.
Over the years, they discovered that the key to a successful micro-influencer strategy is operating at scale, so they needed a tool that could help them effectively source, curate, activate, and analyze the performance of hundreds of micro-influencers in each market at once.
By teaming up with Octoly, Merci Handy gained instant access thousands of relevant micro-influencers and began launching targeted campaigns focused on highlighting their bright color palettes, fun product names, and vegan-friendly formulas. In a matter of weeks, they were able to build relationships with hundreds of micro-influencers, receive on-brand social media assets, and track the performance of each of their regional campaigns, all in one place. Through these micro-influencer collaborations, Merci Handy was able to get almost 14 million views on YouTube and over 5 million likes on Instagram!
Views on Youtube
likes on Instagram
Octoly share of sales
Octoly saves us an incredible amount of time. We have everything on the same platform: the requests, the conversations, and the reports. On top of that, we manage four markets. The platform provides a great return on investment.
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