skincare customer storyLaneige
How Laneige ensured a successful product launch on Sephora with honest text reviews.
Educating Ideal Customers About an Innovative New Product
Laneige knew the uniqueness of the “Cream Skin 2-in-1 Toner & Moisturizer” presented an opportunity to create buzz before it’s official launch. It was crucial that the product page have honest reviews on the day it went live on Sephora.com so that shoppers would be able to make their purchase confidently.
The results in 21 days
With Octoly, we found the perfect value of affordable pricing structure compared to the number of reviews. The reviews received were all very thorough which is highly important when consumers are in the decision-making process. Octoly allows us to spread awareness of our brand and our products to a new contact list which we may not have otherwise had access to.
Related case studies
While strategizing for their new product launch, Bobbi Brown needed a way to create wide-scale buzz with quality influencer content and support their Sephora product pages by ensuring there were ample ratings and reviews from real customers.
Innisfree worked with Octoly to find consumers willing to test their products for free in exchange for an honest review. By ensuring that consumers expressed interest in their products before receiving them, Innisfree was able to build 400 authentic text reviews while maintaining brand safety.
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