Beauty customer storyInnisfree
How Innisfree took 4 products to their top 10 bestsellers on Sephora in under 3 weeks.
Build credibility on Sephora.com in crowded categories with authentic consumer reviews
The GoalAs part of the critical retail planning process, Innisfree knew they needed a way to efficiently generate honest consumer reviews for four of their key products, all launching for the first time at Sephora, including three fan favorites. Having minimal reviews on their product pages would be a major roadblock in sales if it meant customers struggled to find relevant peer feedback for each particular product. They understood that the best way to maximize conversion on these products was to provide accurate reviews and social proof to help inform future purchasing decisions.
The results in 3 weeks
Having Octoly’s diverse community give their honest reviews increased sales because it provided a relevant perspective to each unique Sephora shopper who was considering that product.
Related case studies
While strategizing for their new product launch, Bobbi Brown needed a way to create wide-scale buzz with quality influencer content and support their Sephora product pages by ensuring there were ample ratings and reviews from real customers.
Laneige knew the uniqueness of the “Cream Skin 2-in-1 Toner & Moisturizer” presented an opportunity to create buzz before it’s official launch. It was crucial that the product page have honest reviews on the day it went live on Sephora.com so that shoppers would be able to make their purchase confidently.
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