beauty customer storyClarins
How Clarins increased its brand awareness in the US thanks to micro-influencers.
Building Awareness Across Skincare, Cosmetics, and Fragrance in a New Market
The results in 6 months
Octoly share of Instagram posts
Octoly is key when it comes to regional outreach. It allows Clarins to be visible and desirable in all of our markets, thanks to Octoly’s incredible influencer base, the process is super easy and drives successful results.
Related case studies
Through the Octoly platform, Chella was able to streamline its influencer marketing strategy and activate a strong group of almost 300 beauty influencers, generating 350 product reviews in 8 months on Instagram and YouTube.
Laneige knew the uniqueness of the “Cream Skin 2-in-1 Toner & Moisturizer” presented an opportunity to create buzz before it’s official launch. It was crucial that the product page have honest reviews on the day it went live on Sephora.com so that shoppers would be able to make their purchase confidently.
Octoly gave Sexy Hair access to a vast pool of micro-influencers and reused their content, on its social channels, in its newsletter and even on its product pages. Thanks to Octoly, the brand achieved its content goal with 1,529 reviews by 622 influencers in 12 months.
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