Beauty customer story
ChellaHow Chella got the word out in the US thanks to micro-influencers.
Increasing Brand Awareness by Reaching New Audiences
The Goal
The indie makeup brand, Chella, wanted to increase brand awareness and get the word out about its products by nurturing collaborations with micro-influencers.
Our Solution
The results in 8 months
reviews
350
influencers activated
282
Octoly share of Instagram posts
59%
Octoly has been a powerful instrument in getting the word out there about how amazing our products are and in building awareness around our brand. The platform, the metrics, the team we worked with were all phenomenal, and we’re excited for what’s to come.
Related case studies
Incorporating Influencer UGC in Instagram and TikTok Ads
Here’s how to utilize influencer UGC in your next social media ad campaign. There’s no denying that social media has changed the way we consume ads. With many growing tired of traditional advertisements, it’s time for brands to get more creative in order to connect...
First Aid Beauty
Recognizing that TikTok is a place to reach Gen-Z consumers with fresh and engaging content, Octoly was First Aid’s TikTok content launch partner. However, the brand had only a small influencer team with limited time for outreach.
Isle of Paradise
How Isle of Paradise broke the barrier of entry into self-tan through using Octoly’s micro-influencers on TikTok to create authentic before and after content.
Getting started is easy