While strategizing for their new product launch, Bobbi Brown needed a way to create wide-scale buzz with quality influencer content and support their Sephora product pages by ensuring there were ample ratings and reviews from real customers.
The French high-end skincare brand, Clarins, wanted to increase its brand awareness in the US, especially among the younger demographic. While the brand can’t control the conversation happening on social media, using a platform like Octoly allows it to build a stronger relationship with influencers.
Laneige knew the uniqueness of the “Cream Skin 2-in-1 Toner & Moisturizer” presented an opportunity to create buzz before it’s official launch. It was crucial that the product page have honest reviews on the day it went live on Sephora.com so that shoppers would be able to make their purchase confidently.
Innisfree worked with Octoly to find consumers willing to test their products for free in exchange for an honest review. By ensuring that consumers expressed interest in their products before receiving them, Innisfree was able to build 400 authentic text reviews while maintaining brand safety.
In just 3 months, Slash Haircare was able to activate 38 micro-influencers and reach over 1.8 million potential new customers, successfully creating conversations on Instagram that lead to increased site traffic and awareness of a hot new haircare brand.
Sol De Janeiro
Brazilian-inspired beauty brand, Sol de Janeiro had two objectives: raise brand awareness and generate sales. Thanks to Octoly, Sol de Janeiro amplified its visibility on YouTube and Instagram in a short time frame, while monitoring performance with custom promotional links.
The Los Angeles-based watch brand MVMT was looking to scale in new markets and tap into avenues outside of the existing target audience. Octoly helped MVMT build personalized promo code campaigns so they could track each influencer’s performance and focus on the most effective partnerships.
Octoly helped Scentbird collaborate with new, original influencers and generate reviews to strengthen the company’s marketing efforts. Thanks to Octoly, Scentbird earned over $68,000 in EMV and gained over 446,000 interactions in the six months.
Through the Octoly platform, Chella was able to streamline its influencer marketing strategy and activate a strong group of almost 300 beauty influencers, generating 350 product reviews in 8 months on Instagram and YouTube.
Octoly gave Sexy Hair access to a vast pool of micro-influencers and reused their content, on its social channels, in its newsletter and even on its product pages. Thanks to Octoly, the brand achieved its content goal with 1,529 reviews by 622 influencers in 12 months.
By teaming up with Octoly, Merci Handy could not only contact and build a relationship with hundreds of micro-influencers but also see the results of its campaigns in one place. Octoly helped it find new collaborations, increase brand awareness and generate conversions.
Pimkie aimed to take on a new brand identity on social networks and appeal to older audiences. They partnered with Octoly to help build an vibrant, active community with the goal of reaching a broader and more engaged audience in today's saturated fashion market.
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