by Laura Pitcher | May 11, 2021 | Influencer Marketing Strategy, Social Media Content
Written by Laura Pitcher Here’s how to utilize influencer UGC in your next social media ad campaign. There’s no denying that social media has changed the way we consume ads. With many growing tired of traditional advertisements, it’s time for brands to get more...
by Laura Pitcher | May 3, 2021 | Influencer Marketing Strategy
Written by Laura Pitcher Here are the family content creators you should know about. While many of us are familiar with the old saying “mother knows best,” this rings true across the influencer space also. Whether you’re launching a mother’s day campaign or looking...
by Laura Pitcher | Mar 11, 2021 | Industry news
If 2020 was the year for live streaming, with the feature seeing a 70% increase in use in the US on Instagram during the start of lockdowns, 2021 is set to be the year for shoppable livestreaming. Already immensely successful in China (where it reached $61 billion in...
by Laura Pitcher | Feb 11, 2021 | Influencer Marketing Strategy
The best social media channels provide a way for users to find community with like-minded people. This is something there’s no denying that the past year has taught us the importance of, with many turning online to feel more connected during lockdowns. This means that...
