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The Dos and Don’ts of Communicating with Influencers

The Dos and Don’ts of Communicating with Influencers

by Hannah Sears | Mar 16, 2021 | Influencer Marketing Strategy

Written by Hannah Sears Influencers are a powerful force that marketers can use to reach a larger audience, launch new products, and increase brand awareness. But before developing a partnership, brands have to reach out to influencers to get the ball rolling....
Sustainability in the Age of Influencer Marketing

Sustainability in the Age of Influencer Marketing

by Hannah Sears | Oct 26, 2020 | Influencer Marketing Strategy

Written by Hannah Sears Step aside, big PR unboxings — sustainability has arrived. Influencers are becoming increasingly more conscientious about the ecological impact they have. This includes both their own consumption patterns and the products they use. From fashion...
How to Make the Most Out of Your Influencer Marketing Investment

How to Make the Most Out of Your Influencer Marketing Investment

by Hannah Sears | Oct 19, 2020 | Influencer Marketing Strategy

Written by Hannah Sears You’ve invested in an influencer marketing program — congratulations! Influencer marketing is a powerful tool that brands can use to launch new products, reach new customers, and build a community of loyal fans and followers. Brands are slated...
How to Prepare for Your Holiday and Peak Season Influencer Campaigns

How to Prepare for Your Holiday and Peak Season Influencer Campaigns

by Hannah Sears | Oct 12, 2020 | Influencer Marketing Strategy

Written by Hannah Sears The last three months of the year are some of the most important for retailers who want to capitalize on the holiday season. This year, the holidays may look different, but you can still step up your influencer campaigns for the peak season....
5 of the Best Ways to Collaborate with Influencers

5 of the Best Ways to Collaborate with Influencers

by Hannah Sears | Oct 5, 2020 | Influencer Marketing Strategy

Written by Hannah Sears Influencer marketing is an awesome way for brands to reach a wider audience, create authentic user-generated content, and convert more customers. But it takes more than just reaching out to an influencer and asking them to promote your brand....
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