by Arbela Capas | May 20, 2020 | Influencer Marketing Strategy
Written by Arbela Capas It’s definitely a strange time, both on the internet and off. But many industries are learning how to adapt to the certain changes brought on by the current crisis. As people are changing their work habits and adjusting their every-day...
by Arbela Capas | Apr 27, 2020 | Industry news
Written by Arbela Capas Since 2005, YouTube has continually grown to become the main video content site for independent creators. With famous YouTubers now building huge careers from their videos and monetization becoming more important, different apps have been...
by Arbela Capas | Mar 23, 2020 | Influencer Marketing Strategy
Written by Arbela Capas One way to think of brand awareness is your brand’s personal fingerprint. It’s unique and represents your company’s core messaging and goals in an easy, recognizable way. Your brand awareness refers to how easily an audience can select your...
by Arbela Capas | Mar 9, 2020 | Influencer Marketing Strategy
Written by Arbela Capas Before embarking on any kind of influencer campaign, it’s important to learn an influencer’s potential and actual reach on their accounts to learn what audience is most drawn to their pages and what kind of content can make the biggest...
by Arbela Capas | Feb 17, 2020 | Influencer Marketing Strategy
Written by Arbela Capas Let’s get real, authenticity is a big part of the social media and influencer game. You want to work with influencers that are promoting your products and talking about them in an engaging, consistent way, but along with that, they need to come...
