by Arbela Capas | Mar 23, 2020 | Influencer Marketing Strategy
Written by Arbela Capas One way to think of brand awareness is your brand’s personal fingerprint. It’s unique and represents your company’s core messaging and goals in an easy, recognizable way. Your brand awareness refers to how easily an audience can select your...
by Arbela Capas | Mar 9, 2020 | Influencer Marketing Strategy
Written by Arbela Capas Before embarking on any kind of influencer campaign, it’s important to learn an influencer’s potential and actual reach on their accounts to learn what audience is most drawn to their pages and what kind of content can make the biggest...
by Arbela Capas | Feb 17, 2020 | Influencer Marketing Strategy
Written by Arbela Capas Let’s get real. Authenticity is a big part of the social media and influencer game. You want influencers that are promoting your products and talking about them in an engaging, consistent way, but along with that, they need to come off in an...
by Arbela Capas | Feb 12, 2020 | Influencer Marketing Strategy
Written by Arbela Capas Starting your efforts in using influencer marketing can look a little different for everyone. It heavily depends on what your brand is trying to accomplish your overall goal, but there are a couple general steps you can take in starting out....
by Arbela Capas | Jan 30, 2020 | Influencer Marketing Strategy
Written by Arbela Capas Influencer marketing has reached brands from every corner of the internet. From smaller, independent brands to large corporations, everyone is getting in on the action and it’s not slowing down anytime soon. This new form of marketing has been...
