Are You Targeting the Right Influencers Based on Your Campaign KPIs?

Influencer marketing campaigns can help you meet a variety of goals, from boosting conversions to growing brand awareness. But all campaigns are not created equal and you shouldn’t be using influencer marketing campaigns as a catch-all to meet all your goals....

Three Core Ways to Measure Your Influencer Marketing ROI

Brands are partnering with influencers now more than ever, recognizing the power they have as brand ambassadors. Influencers are an effective way to help increase brand awareness, build social proof, and cultivate a loyal customer base.  The success of influencer...

How to Adapt Your Influencer Marketing Strategy to COVID-19

In light of the coronavirus pandemic, marketers are scrambling. Sporting events and festivals are canceled for the foreseeable future, leaving traditional advertisements out of the equation until further notice. Large gatherings and events break social distancing...
Three Core Ways to Measure Your Influencer Marketing ROI

Three Core Ways to Measure Your Influencer Marketing ROI

Brands are partnering with influencers now more than ever, recognizing the power they have as brand ambassadors. Influencers are an effective way to help increase brand awareness, build social proof, and cultivate a loyal customer base.  The success of influencer...

Can You Quantify Brand Awareness?

Can You Quantify Brand Awareness?

One way to think of brand awareness is your brand’s personal fingerprint. It’s unique and represents your company’s core messaging and goals in an easy, recognizable way. Your brand awareness refers to how easily an audience can select your brand out of a lineup...

The Top 7 Instagram Metrics You Need to Track

The Top 7 Instagram Metrics You Need to Track

So, you’ve decided you want to hire influencers for an Instagram campaign. Before you scout for talent or sign any contracts, it’s important to ask yourself a few key questions. What do you want your Instagram campaign to achieve? Is it awareness? Is it sales? How...

COVID-19 Makes eCommerce Success More Important Than Ever

COVID-19 Makes eCommerce Success More Important Than Ever

Across the globe, COVID-19 or simply coronavirus has had a huge impact on how we’re conducting our business–both personal and professional–on a day-to-day basis. While we don’t know how everything with the global pandemic will unfold in the coming weeks and months, we...

What Is Engagement Rate and Why Is It Important for Influencer Marketing

What Is Engagement Rate and Why Is It Important for Influencer Marketing

Follower count may be the most widely-known influencer marketing metric, but it’s not necessarily the most important one. If you’re hiring influencers for sponsored campaigns, you’ll want to look beyond the hundreds of thousands of followers and dig deeper. An influencer’s engagement rate is a key part of casting and bringing home the best ROI.

About us

Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.