Unique Reach or Frequency: What’s More Important in Influencer Marketing?

Understanding how many people will potentially see your content is a key consideration when partnering with influencers and building influencer marketing campaigns. Many brands partner with influencers to increase brand awareness, drive engagement, and boost...

What to Look for in an Influencer Marketing Platform

Partnering with influencers is a great way to support brand marketing efforts. The process can be pretty time-consuming, from identifying influencers in a specific industry to managing campaigns. Brands who want to streamline their influencer marketing campaigns or...

7 Reasons Why Your Past Influencer Marketing Campaign Failed

If you’ve run an influencer marketing campaign in the past and been burned by it, you’re not alone. Working with influencers is fun and exciting, but if you don’t have the right strategic foundation, a lot can go wrong. Luckily, you can learn from the common mistakes...
Unique Reach or Frequency: What’s More Important in Influencer Marketing?

Unique Reach or Frequency: What’s More Important in Influencer Marketing?

Understanding how many people will potentially see your content is a key consideration when partnering with ...
What to Look for in an Influencer Marketing Platform

What to Look for in an Influencer Marketing Platform

Partnering with influencers is a great way to support brand marketing efforts. The process can be pretty ...
7 Reasons Why Your Past Influencer Marketing Campaign Failed

7 Reasons Why Your Past Influencer Marketing Campaign Failed

If you’ve run an influencer marketing campaign in the past and been burned by it, you’re not alone. Working with ...
5 Ways to Find the Best Influencers for Your Brand

5 Ways to Find the Best Influencers for Your Brand

Influencer marketing is impactful because influencers cut through the noise of traditional marketing tactics ...
Everything You Need to Know About Working with Micro Influencers

Everything You Need to Know About Working with Micro Influencers

Influencer marketing is a highly effective tactic for brands who want to leverage user-generated content and social
What Each Social Media Platform Can Do For Your Influencer Marketing Strategy

What Each Social Media Platform Can Do For Your Influencer Marketing Strategy

Social media marketing involves using a variety of social media channels to share content, post ads, and engage ...
How to Get High-Performing Content on Instagram

How to Get High-Performing Content on Instagram

Whether you’re a marketer or a consumer, when you think of social media marketing Instagram is probably the ...
Understanding TikTok’s Algorithm and Demographics

Understanding TikTok’s Algorithm and Demographics

TikTok, the wildly popular micro video platform, is taking the world by storm. While many of TikTok’s reporting and
How Are Brands Adapting Their Offline Influencer Activations Digitally?

How Are Brands Adapting Their Offline Influencer Activations Digitally?

When in-person plans have to shift online, brands have to adapt and find new ways to connect with customers and ...
How eCommerce Teams Can Benefit From Working With Influencers

How eCommerce Teams Can Benefit From Working With Influencers

eCommerce has been growing at an explosive pace for the last several years, spurred by improvements in technology ...
What Influencer Industries Are Seeing Major Success Right Now?

What Influencer Industries Are Seeing Major Success Right Now?

It’s definitely a strange time, both on the internet and off. But many industries are learning how to adapt to the ...
How Social Media Teams Can Benefit From Working With Influencers

How Social Media Teams Can Benefit From Working With Influencers

Influencer marketing and social media go hand in hand. Social media influencers are constantly creating original ...

About us.

Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.