5 Truths About Influencer Marketing

Influencer marketing is here to stay with nearly 90% of marketers saying that the ROI of influencer marketing compares to or exceeds other marketing tactics. Brands and businesses across industries are partnering with influencers to help drive engagement, reach a...

6 Top Tips for Building Your Influencer Relationships

You’ve identified, vetted, and connected with influencers who are in your niche and have an engaged and loyal following. But once you find your VIP influencers, what happens next? Partnering with influencers doesn’t stop after you launch your first campaign together....

Three Influencer Strategies to Use for a Successful Product Launch

Influencer marketing is a great way to build brand awareness and grow your audience of potential customers. Creating campaigns to launch new products is one of the most well-known ways for brands to partner with influencers. Influencers are highly trusted and seen as...
5 Truths About Influencer Marketing

5 Truths About Influencer Marketing

Influencer marketing is here to stay with nearly 90% of marketers saying that the ROI of influencer marketing ...
6 Top Tips for Building Your Influencer Relationships

6 Top Tips for Building Your Influencer Relationships

You’ve identified, vetted, and connected with influencers who are in your niche and have an engaged and loyal ...
Three Influencer Strategies to Use for a Successful Product Launch

Three Influencer Strategies to Use for a Successful Product Launch

Influencer marketing is a great way to build brand awareness and grow your audience of potential customers. ...
Are You Maximizing Your Always On Influencer Marketing Strategy?

Are You Maximizing Your Always On Influencer Marketing Strategy?

Influencer marketing has become a recognized marketing tactic that can help brands drive big results. The industry ...
Why Gen Z Needs to be Part of Your Influencer Marketing Strategy

Why Gen Z Needs to be Part of Your Influencer Marketing Strategy

As every good marketer knows, demographics play a key role in determining marketing tactics and strategies. ...
Unique Reach or Frequency: What’s More Important in Influencer Marketing?

Unique Reach or Frequency: What’s More Important in Influencer Marketing?

Understanding how many people will potentially see your content is a key consideration when partnering with ...
What to Look for in an Influencer Marketing Platform

What to Look for in an Influencer Marketing Platform

Partnering with influencers is a great way to support brand marketing efforts. The process can be pretty ...
7 Reasons Why Your Past Influencer Marketing Campaign Failed

7 Reasons Why Your Past Influencer Marketing Campaign Failed

If you’ve run an influencer marketing campaign in the past and been burned by it, you’re not alone. Working with ...
5 Ways to Find the Best Influencers for Your Brand

5 Ways to Find the Best Influencers for Your Brand

Influencer marketing is impactful because influencers cut through the noise of traditional marketing tactics ...
Everything You Need to Know About Working with Micro Influencers

Everything You Need to Know About Working with Micro Influencers

Influencer marketing is a highly effective tactic for brands who want to leverage user-generated content and social
What Each Social Media Platform Can Do For Your Influencer Marketing Strategy

What Each Social Media Platform Can Do For Your Influencer Marketing Strategy

Social media marketing involves using a variety of social media channels to share content, post ads, and engage ...
How to Get High-Performing Content on Instagram

How to Get High-Performing Content on Instagram

Whether you’re a marketer or a consumer, when you think of social media marketing Instagram is probably the ...

About us.

Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.