Sustainability in the Age of Influencer Marketing

Step aside, big PR unboxings — sustainability has arrived. Influencers are becoming increasingly more conscientious about the ecological impact they have. This includes both their own consumption patterns and the products they use. From fashion and travel influencers...

How to Make the Most Out of Your Influencer Marketing Investment

You’ve invested in an influencer marketing program — congratulations! Influencer marketing is a powerful tool that brands can use to launch new products, reach new customers, and build a community of loyal fans and followers. Brands are slated to spend up to $15...

How to Prepare for Your Holiday and Peak Season Influencer Campaigns

The last three months of the year are some of the most important for retailers who want to capitalize on the holiday season. This year, the holidays may look different, but you can still step up your influencer campaigns for the peak season. Word of mouth marketing...
Sustainability in the Age of Influencer Marketing

Sustainability in the Age of Influencer Marketing

Step aside, big PR unboxings — sustainability has arrived. Influencers are becoming increasingly more conscientious
How to Make the Most Out of Your Influencer Marketing Investment

How to Make the Most Out of Your Influencer Marketing Investment

You’ve invested in an influencer marketing program — congratulations! Influencer marketing is a powerful tool that ...
How to Prepare for Your Holiday and Peak Season Influencer Campaigns

How to Prepare for Your Holiday and Peak Season Influencer Campaigns

The last three months of the year are some of the most important for retailers who want to capitalize on the ...
5 of the Best Ways to Collaborate with Influencers

5 of the Best Ways to Collaborate with Influencers

Influencer marketing is an awesome way for brands to reach a wider audience, create authentic user-generated ...
5 Truths About Influencer Marketing

5 Truths About Influencer Marketing

Influencer marketing is here to stay with nearly 90% of marketers saying that the ROI of influencer marketing ...
6 Top Tips for Building Your Influencer Relationships

6 Top Tips for Building Your Influencer Relationships

You’ve identified, vetted, and connected with influencers who are in your niche and have an engaged and loyal ...
Three Influencer Strategies to Use for a Successful Product Launch

Three Influencer Strategies to Use for a Successful Product Launch

Influencer marketing is a great way to build brand awareness and grow your audience of potential customers. ...
Are You Maximizing Your Always On Influencer Marketing Strategy?

Are You Maximizing Your Always On Influencer Marketing Strategy?

Influencer marketing has become a recognized marketing tactic that can help brands drive big results. The industry ...
Why Gen Z Needs to be Part of Your Influencer Marketing Strategy

Why Gen Z Needs to be Part of Your Influencer Marketing Strategy

As every good marketer knows, demographics play a key role in determining marketing tactics and strategies. ...
Unique Reach or Frequency: What’s More Important in Influencer Marketing?

Unique Reach or Frequency: What’s More Important in Influencer Marketing?

Understanding how many people will potentially see your content is a key consideration when partnering with ...
What to Look for in an Influencer Marketing Platform

What to Look for in an Influencer Marketing Platform

Partnering with influencers is a great way to support brand marketing efforts. The process can be pretty ...
7 Reasons Why Your Past Influencer Marketing Campaign Failed

7 Reasons Why Your Past Influencer Marketing Campaign Failed

If you’ve run an influencer marketing campaign in the past and been burned by it, you’re not alone. Working with ...

About us.

Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.