How Are Brands Adapting Their Offline Influencer Activations Digitally?

When in-person plans have to shift online, brands have to adapt and find new ways to connect with customers and partners. Many companies that work with influencers use them for a variety of in-person events like product launches, master classes, and more. If these...

How eCommerce Teams Can Benefit From Working With Influencers

eCommerce has been growing at an explosive pace for the last several years, spurred by improvements in technology and expansions to online shopping. From social storefronts to shoppable ads, the relationship between social media and eCommerce has also been changing...

What Influencer Industries Are Seeing Major Success Right Now?

It’s definitely a strange time, both on the internet and off. But many industries are learning how to adapt to the certain changes brought on by the current crisis. As people are changing their work habits and adjusting their every-day routines, this has been greatly...
Getting the Most Out of Your Video Content

Getting the Most Out of Your Video Content

Marketers know the power of great photos and images, but video can seem intimidating and expensive. However, video content can’t be ignored. It has been steadily gaining in popularity over the last five years, and in the United States alone 85% of all internet users...

The Impact UGC Can Have On Your Business

The Impact UGC Can Have On Your Business

User-generated content (UGC) is a term that you’ve probably seen before if you follow digital marketing. It’s also a tactic that has gained increasing popularity in the last few years. Understanding what it is and how your brand can use it effectively is a critical...

How eCommerce Reviews Impact Your Sales and SEO

How eCommerce Reviews Impact Your Sales and SEO

Consumers trust advice and recommendations from their peers when they’re trying to make a purchasing decision. For online shopping, this social proof usually comes in the form of product reviews, also known as eCommerce reviews. Online product reviews have become a...

The Ultimate Guide to Advertising on TikTok for Brands

The Ultimate Guide to Advertising on TikTok for Brands

While TikTok is still considered the wild west of social media, it’s proving to be the next frontier for brands and influencers alike. TikTok beats out LinkedIn, Reddit, Pinterest, Snapchat, and Twitter for monthly active users, who spend an average of 46 minutes per...

Everything You Need to Know About eCommerce Reviews

Everything You Need to Know About eCommerce Reviews

Consumers today are savvy and they value recommendations from their peers. When customers are trying to decide whether or not to purchase a product, they’re looking for honest reviews. 93% of customers are influenced by product reviews and 91% of customers between the...

Can IGTV Compete With YouTube?

Can IGTV Compete With YouTube?

Since 2005, YouTube has continually grown to become the main video content site for independent creators. With famous YouTubers now building huge careers from their videos and monetization becoming more important, different apps have been trying to move towards video...

About us

Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.