What Are the Different Types of Influencers?

Influencers are individuals who have a loyal and engaged following on social media and who partner with brands and businesses to market products to their audience. Influencers focus on different topics and demographics and can have a range of followers from less than...

How to Maintain Authenticity When Gifting At Scale

Let’s get real. Authenticity is a big part of the social media and influencer game. You want influencers that are promoting your products and talking about them in an engaging, consistent way, but along with that, they need to come off in an approachable and well,...

How Much to Pay Influencers on Instagram as a Brand

Lost on what to pay an Instagram influencer? You’re not alone. Rates can vary widely, and for valid reasons. Determining the appropriate amount to pay an influencer for a campaign depends on far more than follower count or industry budgets and standards. Here is a...
What Are the Different Types of Influencers?

What Are the Different Types of Influencers?

Influencers are individuals who have a loyal and engaged following on social media and who partner with brands and businesses to market products to their audience. Influencers focus on different topics and demographics and can have a range of followers from less than...

How to Maintain Authenticity When Gifting At Scale

How to Maintain Authenticity When Gifting At Scale

Let’s get real. Authenticity is a big part of the social media and influencer game. You want influencers that are promoting your products and talking about them in an engaging, consistent way, but along with that, they need to come off in an approachable and well,...

How Much to Pay Influencers on Instagram as a Brand

How Much to Pay Influencers on Instagram as a Brand

Lost on what to pay an Instagram influencer? You’re not alone. Rates can vary widely, and for valid reasons. Determining the appropriate amount to pay an influencer for a campaign depends on far more than follower count or industry budgets and standards. Here is a...

How to Run an Influencer Marketing Campaign

How to Run an Influencer Marketing Campaign

Once you’ve identified your influencers and gotten them on board, it’s time to start running campaigns. Influencer marketing can be used for a variety of different goals--boosting brand awareness, driving sales, and more. But before you launch a campaign, it’s...

Should You Invest in Influencer Marketing Technology?

Should You Invest in Influencer Marketing Technology?

Working with influencers can make a great impact on increasing brand awareness and boosting the ROI of marketing campaigns but creating an influencer program that can scale comes with its challenges.  From sourcing influencers to shipping products to curating and...

How To Start Your Influencer Marketing Efforts

How To Start Your Influencer Marketing Efforts

Starting your efforts in using influencer marketing can look a little different for everyone. It heavily depends on what your brand is trying to accomplish your overall goal, but there are a couple general steps you can take in starting out.Find your target...

Why Influencer Marketing is Effective

Why Influencer Marketing is Effective

Influencer marketing has reached brands from every corner of the internet. From smaller, independent brands to large corporations, everyone is getting in on the action and it’s not slowing down anytime soon. This new form of marketing has been used across many...

How to Measure the ROI of Influencer Marketing

How to Measure the ROI of Influencer Marketing

Influencer marketing has been growing in popularity not only because it works, but also because the ROI of a successful influencer marketing campaign can be huge. 89% of marketers say influencer marketing is equal to or better than other marketing channels, but if you...

How to Scale Influencer Marketing for Your Business

How to Scale Influencer Marketing for Your Business

Influencer marketing is a key tool for many of today’s marketers and in the last five years has grown into a $5 - 10 billion dollar industry. Influencers help build brand awareness, boost engagement, and drive revenue and in many cases have a strong ROI with a fairly...

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Octoly is an influencer marketing platform that enables brands to collaborate with our community of 30K+ vetted influencers with a reach of over 3 billion engaged consumers.